2001 HeBS Digital Articles

America Loves NY Campaign Launched

This joint e-mail marketing campaign is designed to help New York hoteliers promote their best promotions, discounts and deals and in the same time keep the U.S. travel agency community informed of the latest New York City travel promotions and offerings.

By Max Starkov

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Convention and Visitors Bureaus: Ten Action Steps to Soften the Impact

Read these ten recommendations for convention and visitors bureaus on how to soften the impact of the terrorist attacks.

By Max Starkov

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The Best Survival Strategy in Hospitality is the Proactive Strategy

What can hoteliers do in the wake of the terrorist attacks to combat the downturn in the economy and falling consumer confidence in the travel experience?

By Max Starkov and Lailia Rach

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If I were Henry R. Silverman…

A commentary on the pending Cendant-Galileo Deal.

By Max Starkov

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Survival Strategies in the Wake of the Terrorist Attacks

This article describes some of the effects of the terrorist attacks on travel and hospitality, which travel suppliers and hoteliers should take into consideration when assessing the situation.

By Max Starkov

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If I were Paul Blackney…

A commentary on the consolidation in the online corporate managed travel space.

By Max Starkov

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How to Turn Lookers into Bookers

Recommended engines are eCRM decision-support applications that offer new levels of personalization and customized travel recommendations They are quickly gaining popularity in the travel vertical and becoming essential tools for enhancing conversion rates, increasing revenues and outperforming the competition.

By Max Starkov

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If I were Barry Diller…

A commentary on the USA networks’ Acquisition of Expedia.com.

By Max Starkov

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Independent Hoteliers: Twelve Inexpensive Ways to Promote your Website

Internet browsers and potential bookers should discover your website amidst the millions of other websites that are out there. Hoteliers need to promote their websites and turn lookers into bookers.

By Max Starkov

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Independent Hoteliers’- eBusiness Levels the Playing Field

Hoteliers experienced phenomenal growth with hotel occupancy rates over the past several years, but this may be history. The softened economy is forcing hoteliers to think about ways to deal with lower occupancy rates and shrinking RevPARs in the upcoming years.

By Max Starkov and Jason Price

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If I were a Partner at Crosspoint Venture Partners…

A commentary on some great investment opportunities the VCs are missing in the travel space.

By Max Starkov

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