Meet the Talent Behind Award-Winning Hotel Marketing

Say Hello to the HeBS Digital Team

Our success comes down to our people; our love for the work and how we approach our client's business needs as if they were our own.

Executive Team

  • Max Starkov President + CEO

    Max Starkov is President & CEO at HeBS Digital. Max is a recognized "thought leader" in digital marketing strategies in hospitality and is a frequent guest speaker at industry events and conferences. His expertise is sought after by a diverse client portfolio of top tier hotel brands, luxury and boutique hotel chains, hotel management companies, resort and casino companies, franchisees and independents, as well as major Wall Street investment banks and financial institutions.

    Under Max's leadership, HeBS Digital has pioneered many of the "best practices" in hotel digital marketing and direct online channel distribution, and has won many prestigious awards for its groundbreaking website design, technology, and digital marketing campaigns. Max received the HSMAI "Top 25 Most Extraordinary Minds in Sales and Marketing" honor for 2008. Max has an MS in Economics of International Tourism and an MBA degree, Beta Gamma Sigma Honors, from Fordham University in New York. 

  • Jason Price Executive Vice President

    Executive Vice President at HeBS Digital, Jason's expertise crosses hospitality business models from flag hotels to independent properties, resorts and casinos. He provides extensive expertise from advising strategic partnerships to leading the corporate sales strategy and overseeing the sales team and channel sales.

    As VP of two companies before HeBS Digital, he received the 2001 Microsoft Retail Application Developer Award for its ASP technology in the hospitality industry. Jason has authored numerous articles, is a frequent guest lecturer at industry events, and has written two books on the topic of graduate-level education. Jason has an MBA from Fordham University in New York, an MS in Epidemiology and a BA in Economics from the University of Massachusetts. Jason received the HSMAI "Top 25 Most Extraordinary Minds in Sales and Marketing" honor in 2011.

  • Mariana Safer Senior Vice President, Marketing

    Mariana oversees all HeBS Digital advertising, marketing and public relations. Mariana’s effective messaging along with a clear understanding of hoteliers’ business needs has translated into many successful campaigns resulting in new business for the hotel digital marketing firm.

    Mariana also opened and heads the HeBS Digital Las Vegas office, leading the team in the development and implementation of digital marketing strategies for HeBS Digital's accounts on the West Coast. Under her guidance, the team has tripled in four years and continues to grow.

    Mariana holds an M.S. degree in Travel and Tourism Management from New York University's Tisch Center for Hospitality, Tourism, and Sports Management and graduated with a B.A. in Anthropology from UCLA

  • Jaan Paljasma Cheif Technology Officer

    Jaan Paljasma guides HeBS Digital's strategic technical direction, ensuring constant innovation and translating a strong tech vision to our team. Jaan brings an impressive background of almost 20 years of web, mobile and desktop software experience, ranging from app programming to serving as Chief Executive Officer of an NYC-based designer jewelry company. Jaan's carries numerous certifications ranging from Google AdWords to MongoDB for Developers, and is fluent in Russian, Estonian and English.

  • Tara Slackman Senior Vice President, Client Services

    Tara oversees the Client Services Dept. at HeBS, which includes the Account Management Dept., the SEM Dept., the Interactive Media & Creative Strategy Dept., and the Copywriting & SEO Dept.

    Tara's expertise benefits from her professional experience in both the public relations and travel & tourism industries. At a world-renowned public relations firm in New York City, she has worked with a range of travel and tourism accounts gaining a valuable understanding of communications and media relations. Tara holds an MS degree in Travel and Tourism Management from New York University's Tisch Center for Hospitality, Tourism, and Sports Management. She graduated with a BS in Business Administration from the University of Colorado, Boulder.

  • Artyom Sklyarov Vice President, Design & UX

    Artyom is a highly skilled design expert with over 13 years of interactive media experience and a portfolio of innovative, award-winning and technically challenging projects. He has worked directly with dozens of well-known hospitality brands, such as Marriott, Sheraton Hotels & Resorts, Hard Rock Hotels, and Loews Hotels.  Artyom is an exceptional manager, and is responsible for guiding our dynamic and talented design team, and expertly curating the overall direction of design for HeBS Digital. His expertise has resulted in numerous awards for HeBS Digital, including multiple HSMAI Adrian Awards, Webby Awards, Internet Advertising Competition (IAC) Awards and American Marketing Association (AMA) Awards.

  • Margaret Mastrogiacomo Vice President, Strategy

    Margaret leads creative strategy and provides strategic direction for marketing initiatives including copy, website design, and campaign development for HeBS Digital clients.  Her responsibilities include strategy and consulting, campaign management, new product development, and more. She has been instrumental in developing award-winning multi-channel marketing campaigns and interactive mini-sites and applications for HeBS Digital clients. Margaret is also a Qualified Google Advertising Professional.

    Margaret has excelled in a number of roles since joining HeBS Digital, including spearheading the creation of the Digital Media and Creative Strategy Department by establishing and implementing internal procedures and directing a team to support this function within the agency.  Margaret’s major accomplishments at HeBS Digital include building new internal creative strategy procedures across departments and offices, working with strategic clients to build award-winning digital marketing campaigns, and the development of many HeBS Digital products such as Facebook Applications, Sweepstakes, and more.

    Margaret’s professional experience includes working with the National Laboratory for Tourism and eCommerce on projects and key research studies writing and publishing articles on trends in the hospitality and travel & tourism industries. Margaret also has freelance copywriting and digital marketing consulting experience within a range of industries including retail, finance, and entertainment

Managers & Department Heads

  • Jennifer Alberts Manager, Client Services

    Jennifer Alberts, Manager, Client Services, has been with HeBS Digital for over three and a half years. In her time in the Account Management department, she has executed many multi-channel campaigns, launched numerous websites, and worked with clients to increase their digital successes. Her client portfolio ranges from destinations, independent hotels, hotel management companies, branded hotels, hotel chains, restaurants, and shopping malls. She also guides the HeBS Digital Website Revenue Optimization Consultants in strategy and recommendations. Prior to her time at HeBS Digital, Jennifer was on the Account team at Havas Worldwide working on strategic and interactive campaign planning for Air France & LYSOL. Jen holds a B.S. in Advertising, with a minor in Marketing from Syracuse University.

  • Kristin Amore Senior Account Executive - Team Lead, New York

    Kristin joined the HeBS Digital team in 2013 after having previously held the positions of Senior Account Manager, Creative Project Manager and Social Media Specialist at a small New York based digital marketing agency. At HeBS Digital, Kristin has worked with a wide-variety of hotel clients such as a number of branded and boutique New York City properties, luxury properties such as The Chanler at Cliff Walk (in Newport) and The Rittenhouse (in Philadelphia), and resort properties such as Parrot Key Resort (in Key West). Kristin acts as main point of contact to her clients, manages daily digital marketing initiatives, consults on strategy, and has managed numerous multi-channel campaigns and website production projects. Kristin also oversees a team of account managers in the New York office. Kristin holds a Bachelor of Science in Mass Communications from Iona College.

  • Reneir Cochrane Manager, Creative Development

    Reneir oversees HeBS Digital’s day-to-day website operations, establishing priorities to ensure the integrity of over 400 websites. Reneir creates, maintains, debugs, and improves website features, and supervises the work of associate developers, assessing their performance and mentoring the team from a technical aspect. Reneir has a wide skill set and is passionate about technology, and worked in graphic design and photography before joining the HeBS Digital team in 2011. Reneir earned a B.A. in Applied Science, Graphic Design from Briarcliffe College.

  • Sam Conley Director, Business Development

    Sam joined HeBS Digital in 2011 and manages a team of business development executives from the New York City office. Sam uses an authentic, transparent, and consultative sales approach to remain sharply focused on clients’ interests, priorities, and needs. He has successfully built long-standing relationships with Strategic Hotels & Resorts, Hay Adams, Carter Hospitality and more. His past experience includes working at, Club Med International, and Sam graduated from the University of Hawaii with a B.A. in Asian Studies. 

  • Nicole DeFelice Manager, Client Services

    Nicole DeFelice has been a part of the Client Services team at HeBS Digital for over 5 years. She currently manages her own client portfolio of strategic accounts, in addition to overseeing all operations among Account Managers in the HeBS Digital Las Vegas office.

    Nicole is known for her strong attention to detail, results-driven work ethic, positive attitude and friendly personality. Her digital marketing experience ranges from multi-property clients (Shell Vacations Hospitality & Wyndham Extra Holidays), to independent hotels (Portola Hotel & Spa in Monterey, CA), to branded hotels (JW Marriott Houston Downtown). Nicole graduated from the University of San Diego with a BA in Communication Studies and Spanish, as well as a minor in Business Administration. She studied abroad for a semester in Madrid, Spain, where she was fully immersed in the Spanish language. In her free time, Nicole enjoys traveling, singing and volunteering.

  • Emily Ditman Associate Director, Client Services

    Emily joined the HeBS Digital team in 2010 as an Assistant Account Executive and now serves as the Associate Director to six teams of Account Managers. Her past and present clients have included hotel management companies Loews Hotels, White Lodging, Richfield Hospitality, as well as mid and upscale properties, Pure Salt Luxury Hotels, Thompson Chicago and Hotel ZaZa. Emily also has a wealth of experience in F&B online marketing and is a published author. Emily graduated from New York University in 2010 with a degree in Hospitality and Tourism Management. She remains an active NYU alumni and serves as an adjunct professor for the school.

  • Carmine Fischetti SEM Lead

    Carmine Fischetti leads the SEM department at HeBS Digital. His experience includes work on major accounts, both branded and non-branded properties as well as multi property brands. He has experience marketing a variety of properties types from Leisure getaways to Casinos.  Prior to HeBS Digital, Carmine was an Account Supervisor at Horizon Media where he was in charge of the strategic improvement and growth of the entire portfolio of premier client accounts which included both Sands and Hard Rock Casinos.  With his years of experience and well-rounded background, he is able formulate a bespoke method of addressing client’s individual needs while providing superior results beyond expectations.  Carmine received his Bachelor's Degree in Advertising and Information Technology from Marist College here in New York.

  • Brent Harris Director, Business Development

    Brent joined HeBS Digital in September of 2011 and oversees our strategic sales team efforts, developing direct online channel strategies for our new hospitality clients to direct online bookings, capture higher market share, and increase bottom line revenues. Brent crafts and develops solutions for all types of clients, ranging from independent luxury hotels & resorts, casino’s, international brands, and more – Brent continually leads the charge in developing innovative digital marketing solutions that keep our clients ahead of the curve, and make sense from both an economical and results perspective. Because of his extensive background in the hospitality industry, Brent possess a wealth of experience in both operations and digital marketing; his prior professional experience includes a rich background in hospitality, working in various positions ranging from Manager of Digital Marketing at Boomerang Hotels, General Manager at AmericInn Hotels, and Corporate Director of Sales & Marketing at Ledgestone Hospitality.

  • Alison Hayes Manager, Digital Marketing Design

    Alison joined HeBS Digital as a Junior Designer in May 2011. Alison designs our clients’ websites and oversees all designed marketing materials. She also works on HeBS online marketing designs and print collateral. Prior to working at HeBS Digital, Alison worked as a designer at Penguin Group USA in the advertising and promotions department. She also worked at Condé Nast’s as a designer for Women’s Wear Daily. Alison graduated from Boston University with a B.S. in Journalism and has taken continuing education courses at the School of Visual Arts.

  • Victoria Hsia Manager, Interactive Media & Creative Strategy

    Victoria Hsia joined HeBS Digital’s Interactive Media & Creative Strategy Department in December 2011. She has worked with a variety of clients optimizing social media presences, providing strategic recommendations surrounding interactive, social, and mobile initiatives, leading social media workshops, and developing multichannel campaigns. Prior to working at HeBS Digital, Victoria gained experience in digital and social media marketing at Situation Interactive and Triton Web Properties developing SEO and social media for multiple web properties and Broadway shows. Victoria graduated from Emory University with a B.S. in Neuroscience and Behavioral Biology.

  • Jacqueline Maloney Account Supervisor, New York

    Jackie is a seasoned member of the HeBS Digital team working as an Account Supervisor for the last year.  She oversees two teams of account managers, and oversees strategic and large multi-property clients having worked with both branded and independent properties across the United States. She previously worked for Starwood Hotels & Resorts’ Centralized Revenue Management Services (CRMS) in the Atlanta franchise office.  She managed 12+ hotels for ongoing revenue management and worked closely with the Starwood Field Marketing Department.  Jackie graduated with a B.S. from the Hotel School at Cornell University with a concentration in Marketing.

  • Jennifer Martinez Associate Director, Accounting & Administration

    Jennifer Martinez joined HeBS Digital’s Accounting Department in September 2011. At HeBS Digital, she has built various systems of checks and balances for revenue recognition and reporting, bridged together processes and efficiencies amongst all departments, and fine-tuned and established procedures within the Human Resources and Office Administration Departments.   
    Prior to working at HeBS Digital, Jennifer managed 5 different billing departments at MTV Networks and collaborated with various departments within the Financial Services sector to automate billing for all revenue streams. Jennifer graduated from Berkeley College with a B.A. in Accounting & Administration.

  • Kyle McCaig Associate Director of Production

    Kyle joined HeBS Digital’s Project Management Team in March 2014 as our resident Scotsman. In his time with HeBS, Kyle has grown to become Head of US Production, managing the Project Management department and running new product development and production operations, among other responsibilities. Kyle has worked on various large projects over the years, including Tsogo Sun, Red Lion, Loews Hotels and Apex Hotels. Prior to working at HeBS Digital, Kyle worked in translation management in New York and for Edinburgh University hospitality and allocations in Edinburgh, Scotland. Kyle graduated from Edinburgh Napier University with a B.A. in Journalism and is currently training for his PMP certification.

  • Sara O'Brien Associate Director, Marketing

    Sara O’Brien is Associate Director, Marketing at HeBS Digital. She manages the development and execution of all HeBS Digital advertising, public relations, and content distribution efforts. Part of her role includes presenting in webinars, industry events and guest lectures on the latest industry trends and marketing innovations. Starting with a position in consulting and client services, Sara has a solid understanding of hotelier’s business needs and objectives, including how to help them generate the highest ROIs from their most cost effective channel – their own website.
    Sara’s professional experience includes over ten years of advertising marketing experience; prior to joining HeBS Digital she managed development, production and strategic direction for Weight Watchers and MasterCard accounts at McCann Erickson. Sara has a Master’s Degree in Global Marketing from Emerson College in Boston and a Bachelor’s Degree from University of Wisconsin – Eau Claire.

  • Chris Reed Manager, Web Analytics

    Chris joined HeBS Digital's Analytics department in April 2011. Over the years, he has worked to improve HeBS Digital's reporting and tracking capabilities by automating processes and building a centralized reporting database. Prior to working at HeBS Digital, Chris worked in data and analytics in the marketing departments of Christie's and Sotheby's auction houses and the fashion conglomerate LVMH. Chris graduated from Valparaiso University with a B.S. in Finance.

  • Eric Ruvio Chief Software Engineer

    Eric Ruvio joined HeBS Digital’s Programming department in June of 2012.  During his time with HeBS Digital, Eric has helped lead development of the smartCMS platform, as well as managing the day-to-day of the Programming and DevOps departments. In his role, he has worked intimately on the various applications created by HeBS Digital and has been involved with identifying custom solutions for strategic clients.  Eric is a Zend Certified PHP Engineer and holds a master’s degree in Computer Science from Fordham University.

  • Vladimir Sobolev Innovation Engineer

    Vladimir brings a rich background in tech engineering to the HeBS Digital team. Before transitioning into his current role as an Innovation Engineer, Vladimir served as a Senior Web Developer, and the special projects he managed resulted in almost a dozen hospitality and technology awards. Vladimir earned a B.S. in Electrical and Electronics Engineering from the National Research University of Electronic Technology (MIET) in Moscow.

  • Claire Standridge Account Supervisor, New York

    Claire joined HeBS Digital in 2013 moving from account services at a digital start-up in Chicago. Claire is an Account Supervisor for five account managers in the New York office, helping to oversee the strategic direction of the portfolios of her team. She also acts as the day-to-day contact with clients in order to ensure all needs are met while executing projects to successful completion. Claire currently manages the digital marketing for Triumph Hotel properties all located in New York City, The Colonnade Hotel in Boston and Point Hospitality in California. In her time at HeBS, Claire has managed several new website productions, product development, as well as countless multichannel campaigns producing high ROIs. She holds a B.S. in Journalism from the University of Missouri – Columbia with an emphasis in Converged Online Media.