HeBS Digital’s Industry Speaking Engagements

Our Principals & Digital Marketing Experts are Frequent Guest Speakers at Hospitality & Marketing Conferences Nationwide

HeBS Digital's principals and management team have pioneered many of the "best practices" in hotel Internet marketing and direct online distribution. Our hospitality marketing consulting principals are frequent guest speakers and presenters at industry events, industry association events (e.g. HSMAI meetings), annual GM meetings, hospitality marketing conferences, university sponsored associations, as well as government and state-sponsored tourism events, providing revenue-generating hotel marketing strategies and advice.

Here is a list of some of the past and upcoming guest speaker and workshop presentations by HeBS Principals and Experts:

2016

Sofitel New York
November 14th, Amherst, MA
Topic: Jason Price, Executive Vice President presented to the UMass Hospitality & Tourism Management program with professor Rod Warnick and UMass Alumni at Sofitel.

New York University Tisch School of the Arts
November 11th, New York, NY
Topic: Jason Price, Executive Vice President and Akshay Ramanthan, Business Development Analyst presented on the role of consulting agencies in the hospitality industry.

Boston University School of Hospitality
November 14th, Boston, MA
Topic: Sara O’Brien, Associate Director of Marketing and Garrick Lee, Senior Account Executive, Team Lead presented "Hospitality Digital Marketing & Technology Trends" for the Digital Marketing Strategies for Hospitality class.

Boston University School of Hospitality
October 25th, Boston, MA
Topic: Jenny Jones, Senior Account Executive presented "Digital Marketing Plan Creation and Presentation" for the Digital Marketing Strategies for Hospitality class.

Boston University School of Hospitality
September 20th, Boston, MA
Topic: Mariana Safer, Senior Vice President of Marketing presented "Digital Marketing Best Practices for Video Marketing and YouTube" for the Digital Marketing Strategies for Hospitality class.

HSMAI Digital Marketing & Sales Conference in Sydney
September 21st, Sydney, Australia
Speaker: Michael Bongiovanni, General Manager of Asia Pacific presented "How hoteliers can use social media to drive direct bookings".

Maestro Users Conference

August 30th and 31st, Toronto

Topic: Jason Price, EVP, and Mariana Safer, SVP of Marketing at HeBS Digital, presented a keynote presentation on top digital trends and the Maestro members survey results, as well as a workshop, "The Smart Hotelier's Guide to 2017 Digital Marketing and Technology Budget Planning." 

Chesapeake Hospitality Annual Conference

August 9th, Tampa, FL

Topic: Sara O'Brien, Associate Director of Marketing and Jon Vecchiarelli, Business Development Executive at HeBS Digital, presented "The Smart Hotelier's Guide to the 2017 Digital Technology and Marketing Budget."

PM Hotel Group Conference

July 29th, New York, NY

Topic: Sara O'Brien, Associate Director of Marketing and Sam Conley, Director of Business Development at HeBS Digital, presented, "Action Plan for Branded Hotels: Generating Revenues Above and Beyond the Brand."

HSMAI Revenue Optimization Conference (ROC)

June 21st, New Orleans, LA

Topic: Max Starkov, Mariana Safer, and Brent Harris presented, "The Hotelier’s Mid-Year Action Plan: Optimize 2016 Digital Marketing Strategy."  The workshop featured actionable recommendations and innovative strategies to maximize revenues from the direct online channel, lower your cost of sale, shift share away from the OTAs, and steal market share from the competition. 

HSMAI Digital Marketing Strategy Conference

February 17, New York, NY

Topic: Mariana Safer, SVP of Marketing at HeBS Digital, along with Tony Aslanian, Director of Sales and Marketing, presented, "Content Marketing: Storytelling with a Conversion-Minded Approach".

HSMAI Digital Marketing Strategy Conference

February 17, New York, NY

Margaret Mastrogiacomo, Sr. Director, Creative Strategy and Garrick Lee, Senior Account Executive, presented during the Opening General Session, which highlighted 3 of the Platinum Adrian Awards in the digital category. Margaret and Garrick presented the Hotel Pennsylvania "Selfie in the City" Campaign, and how it allowed the hotel to connect with their guests and drive direct bookings, and capture new customers.

Davidson Hotels and Resorts Annual Meeting

April 26, Indianapolis, IN

Topic: Max Starkov, President & CEO, and Brent Harris, Senior Business Development Manager, presented "Action Plan for Branded Hotels: Generating Revenues Above and Beyond the Brand." The presentation included how to capitalize on the advantages that come with being part of a major brand, as well as how to take advantage of revenue opportunities that go above and beyond what the brand provides.  

New York University - Guest Speaker

April 14, New York, NY

Topic: Jason Price, Executive Vice President, and Akshay Ramanathan, Business Development Analyst, spoke to a class of graduate students regarding the importance of tracking, measuring, and analyzing data in the age of modern marketing.

HEDNA Miami Winter Conference: Workshop

January 12, Miami, FL

Topic: Jason Price, Executive Vice President, spoke at a workshop on Metasearch Bid Management, and shared best practices on working with suppliers, approaches to optimizing metasearch campaign performance, and the value of a dynamic bidding marketplace.

2015

Banff & Lake Louise Hospitality Association - Webinar Series

November 19, New York, NY

Topic: Account Supervisor, Nicole DeFelice, and Account Executive, Nadia Museruka gave educational webinar on Meetings & Events Digital Marketing Best Practices. 

HX: The Hotel Experience

November 10th, New York, NY

Topic: Senior Vice President of Marketing, Mariana Safer spoke in HX: Tech on 10 Ways to Personalize Your Venue Website 

HX: The Hotel Experience

November 9th, New York NY

Topic: President & CEO Max Starkov spoke in HX: Tech on Master Dynamic Rate Marketing in 30 Minutes

Boston University School of Hospitality 

November 3rd, Boston, MA

Topic: Associate Director of Marketing, Sara O'Brien, led the discussion on Hospitality Digital Trends for the Intro to Marketing Principles Class.

NYU Graduate Program Course: Tisch Center for Hospitality

October 23rd, New York, NY

Topic: Jason Price, Executive Vice President, and Akshay Ramanathan, Business Development Analyst, discussed what it means to be a consultant in the highly dynamic and competitive hospitality industry.

Banff & Lake Louise Hospitality Association - Webinar Series

October 22nd, New York, NY

Topic: Senior Account Executive, Claire Standridge, and Account Executive, Allison Ammermuller gave educational webinar on Restaurant Digital Marketing Best Practices. 

Revinate Round Table 

October 21st, New York, NY

Topic: Senior Vice President of Marketing, Mariana Safer, was a Panel Speaker at Revinate Marketing Round Table Series, a hotel marketing & guest engagement in the format of breakfast + panel + discussion.

HSMAI Webinar Series

August 20th, New York, NY

Topic: Emily Ditman, Manager, Digital Marketing, participated in "End of Summer Check-Up" webinar, reviewing digital marketing trends that impacted hospitality in 2015 and what we can do to capitalize on new trends and revenue opportunities now and until the end of 2016.

New York University Hospitality Investment Conference

June 2, New York, NY

Topic: Senior Vice President Tara Slackman was a panelist during the workshop: "Next Gen Investors and Advisors Reveal Why, Where, and When They'll Spend."

EyeforTravel's Online Marketing Strategies for Travel 2015

June 2-3, Miami FL

Topic: Associate Director Sara O'Brien presented during the session: "Content - Learn How to Adapt to the New Multiscreen Travel Consumer." O'Brien covered how hoteliers can utilize dynamic content personalization to engage and retain customers and boost conversions and website bookings

Banff & Lake Louise Hospitality Association   

April 22nd and 23rd, Banff Canada

Topic: Jason Price, EVP, delivered a 5-hour seminar starting with a direct channel performance survey results of the entire BLLHA membership and a variety of direct channel topics.

The Northwind Maestro User’s Conference April

April 20th, Santa Cruz, CA

Topic: Jason Price, EVP and Brett Harris, Sr Business Development Manager gave presentation, "Building Dynamic Next Generation Marketing Content."

NAVIS Leaders Conference

February 5-6, Orlando FL

Topic: Senior Business Development Manager Sam Conley & Business Development Executive Ryan DeJong presented "How Dynamic Content Personalization Boosts Revenues on the Hotel/Resort Website."

eCornell's Hotel Marketing Summit 2015: Live on YouTube

February 5

Topic:  ReviewPro’s Josiah Mackenzie, HeBS Digital’s Mariana Mechoso Safer, and Greg Bodenlos from Boston’s Westin Copley Place and HSMAI Chapter discussed, debated and dived into emergent technologies and practices to predict what’s most likely to influence hotel marketing strategies for the year ahead. 

2014

Leadership Forum Conference, International Hotel, Motel + Restaurant Show (IHMRS)

November 12, 2-3pm EST.

Topic: Max Starkov presented on Dynamic Rate Marketing (DRM) as the new direct-response online advertising category, featuring real-time hotel inventory availability and pricing, inserted dynamically in various advertising campaigns: From banners to meta search to email and Google AdWords. DRM is the latest digital marketing tool that can help hoteliers engage today’s connected travel consumer and shift share from the OTAs to the direct online channel. He shared best practices and case studies on DRM’s main formats: from meta search marketing to display advertising, Google Display Network (GDN) retargeting, email marketing, etc.

Leadership Forum Conference, International Hotel, Motel + Restaurant Show (IHMRS)

November 8, Javitz Center, New York

Topic: Max Starkov presented during the HSMAI-Sponsored Session “Will the New Norm be a DORM (Director of Revenue & Marketing)?” and argued that the Director of Revenue at the property should play a leading role and oversee not only Revenue Management, but also direct online and OTA distribution as well as Sales & Marketing. Shared were a number of case studies illustrating how a DORM can solve real-life property occupancy needs by utilizing a combination of revenue management and digital marketing initiatives.

HeBS Digital & Google "Digital Breakfast" Meeting

November 7, New York City

Topic: Mariana Mechoso Safer and Jason Price gave participants the opportunity to learn about the latest tools and tactics they can use to invigorate their direct online bookings and shift share from the OTAs. In a round-table format, representatives from boutique, multi-property hospitality companies, luxury independent hotels, and branded properties learned from HeBS Digital and Google experts as well as participated in an engaging conversation.

NYU Graduate Program Course: Hotel Marketing Strategies for the School of Continuing Education, Tisch Center for Hospitality

October 24, New York

Topic: Sara O’Brien presented on “Personalizing the Digital Experience for Potential Hotel Guests,” guiding students in the big trends emerging in the industry: Dynamic Rate Marketing and Dynamic Content Personalization. Sara presented on how the two initiatives work and how they are helping hoteliers maximize revenue from the direct online channel.

2014 HSMAI Digital Marketing Webinar Series: Customer Relationship Management - Take Back Your Customer

October 23, 2-3pm EST.

Topic: Margaret Mastrogiacomo presented on how travel suppliers are facing new competition and higher intermediary costs every day, and therefore must leverage their biggest advantage: their relationship with the customer. Every point of contact is an opportunity. By providing exceptional customer experiences, even small brands can win word-of-mouth marketing and loyal customers that come back for more. She shared new technology and social media platforms that can provide the tools to connect with customers in a meaningful way. Topics covered:

• Reputation Management
• Facebook advertising tricks and tools
• Using Marketing Automation to provide a personalized experience
• Loyalty program trends

The 2014 Lodging Conference

October 22, Phoenix, AZ

Topic: Max Starkov presented during the session “Drive Demand: Mobile Booking and Distribution Channels” and provided insights, case studies and best practices on how the property's sales, marketing, and revenue management team can assess and create an optimal mix of electronic distribution and ecommerce channels to efficiently expand market share and increase booking revenues.

NYU Graduate Program Course: Hotel Marketing Strategies for the School of Continuing Education, Tisch Center for Hospitality

September 25, New York City

Topic: Margaret Mastrogiacomo presented, “Digital Marketing Budget Planning for 2015.” She shared how to budget, important factors impacting the industry, an action plan for preparing the 2015 budget, and how to build a multi-channel campaign.

Travel Distribution Summit North America 2014

September 11, New York City

Topic: Max Starkov presented during the session "The Future of Intermediaries and the Consequential Ripple Effect." Hoteliers should partner with OTAs only if OTAs provide unique value propositions and work with the property to resolve concrete business and occupancy needs.  Hoteliers should focus on building their direct online channel presence and maximizing revenues from their property website and take advantage of fundamental and innovative digital marketing and technology initatives.

HSMAI 2nd Annual Conference

July 16, New York City

Topic: Jason Price, Executive Vice President of HeBS Digital, presented during the  HSMAI 2nd Annual Conference as part of a panel titled “The Travelers Mindset: Capturing Your Share of the Market for Fall 2014.”  Among other industry panelists, Jason spoke to the state of the NYC travel market, discussed strategies to capture more business from the always connected traveler, and addressed revenue generating opportunities such as Dynamic Rate Marketing.  In addition he shared plans on how to prepare for the expected heavy travel season in the fall and winter of 2014, and presented case studies to support those recommendations.

HSMAI Las Vegas Power Breakfast Signature Series

June 12, 8-10am PST.

Topic: Mariana Safer presented the "Top Ten Digital Marketing Must Do's," including dynamic price marketing, dynamic content personalization, recovering abandoned reservations, keeping up with the latest SEO updates, and more.

HSMAI Digital Marketing Council Webinar

June 11, 2-3pm EST.

Topic: Max Starkov presented: "Text & Travel: Putting Mobile into the Marketing Mix." Mobile devices are quickly becoming the computer of choice for more and more travelers. Hotels without a mobile strategy and supporting marketing tools are increasingly at risk of derailing direct bookings because they are delivering a poor online experience to customers.  In this session, attendees learned how travelers are using smart phones and tablets and how to keep those mobile customers booking direct.

eCornell-Google-HeBS Digital Webinar

June 3, 9-10am EST.

Topic: Mariana Safer presented on how to drive revenue throughout the travel planning journey. The webinar covered ways to boost revenue through multichannel marketing, where and how different marketing channels reach travel consumers, how many steps it takes a guest to make a booking, ways to recover abandoned reservations as well as case studies to support recommendations. You may access the Webinar recording by clicking here (the HeBS Digital portion starts at minute 22:00).

EyeforTravel's Online Marketing Strategies for Travel

June 2, Miami, FL

Topic: Max Starkov spoke on meta search marketing as part of a session called “The Great Search Debate Continues: Analyze How The Rise of Meta Will Impact the Search Landscape.” Additional topics discussed included how to tailor SEO strategies to adapt to Google’s constant algorithm changes, such as the latest Hummingbird update, which demands more editorial, quality content than ever before. Read more about this speakership here.

Richfield Hospitality Annual Conference

February 10-12, 2014, Bloomington, MN

Topic: Max Starkov, HeBS Digital President & CEO, presented during the Internet Marketing Session, and shared the latest trends and best practices regarding branded properties’ digital marketing revenue opportunities in 2014.


2013

The 2013 International Hotel, Motel & Restaurant Show (IHMRS)

November 10-14, 2013, New York City, NY

Topic: Max Starkov, HeBS Digital President & CEO, presented at the HSMAI session during the Hospitality Leadership Forum at the IHMRS “A Digital Marketing Roundup: Keys to Capturing Revenue for Your Hotel,” and shared the latest trends regarding emerging digital marketing revenue opportunities and best practices for developing the property’s 2014 digital marketing budget.

NYU Graduate Program Course: Financial Strategies for Tourism Management

November 6, 2013

Topic: Max Starkov, HeBS Digital President & CEO, told the story of his career path, how HeBS Digital was started, and challenges and trends in the industry.

The Vacation Rental Managers Association Annual Conference

October 21-23, 2013, Nashville, TN

Topic: Max Starkov, HeBS Digital President & CEO, presented at the session “The Vacation Rentals Guide to 2014 Digital Marketing Budgeting” where he discussed the latest trends and new revenue opportunities for hoteliers from the new three-screen shopping environment, meta search marketing, online re-targeting and targeting display advertising, etc.

Luxe Worldwide Hotels 2013 Member Conference in Los Angeles

October 21, 2013

Topic: Jason Price, Executive Vice President at HeBS Digital, was a keynote speaker at the LWH 2013 Member Conference in Los Angeles. The presentation was titled, “The Smart Hotelier’s Guide to 2014 Internet Marketing Budget.”

NYU Graduate Program, The Tisch School for Hospitality, Tourism, and Sports Management

October 18, 2013

Topic: Jason Price, Executive Vice President at HeBS Digital, was a guest lecturer at the NYU Graduate Program in Professor Igel’s Applied Research class, focusing on Web Analytics in Research Methods.

The 2013 Lodging Conference

September 17 – 20, 2013, Phoenix, AZ

Topic: Max Starkov, HeBS Digital President & CEO, presented at the session “New Distribution Channels & New Online Portals” and shared ongoing digital marketing concerns and game-changing trends, as well as concrete action plan for vacation rental managers’ 2014 digital marketing planning.

Google – HSMAI Big Apple Chapter – HeBS Digital Workshop and Luncheon

July 23, 2013, Google Campus, New York City, NY

Topic: Max Starkov, HeBS Digital President & CEO, was the keynote presenter during the Workshop and Luncheon, co-organized by HeBS Digital, HSMAI Greater New York Chapter and Google. His presentation focused on the latest digital marketing and online channel distribution trends, as well as on best practices for developing the property’s 2014 digital marketing budget..

Google For Hotels hosted by ReviewPro

June 26, 2013

Topic: Margaret Mastrogiacomo, Director of Interactive Media & Creative Strategy, presented with Google and Reknown on how hoteliers can best utilize the latest Google features and products to drive higher visibility, traffic and conversions.

HSMAI Revenue Optimization Conference (ROC)

June 24, Minneapolis, MN

Topic: Max Starkov, HeBS Digital President & CEO, presented at the session “Trends in the Hospitality Technology Marketplace” and shared the latest disruptive trends in convergence of inventory distribution and digital marketing in hospitality.

Maestro User's Conference 2013

June 16 - 19

Topic: Jason Price, Executive Vice President at HeBS Digital, presented two topics at the Maestro User's Conference: "Get Another Bite At the Apple: Conversion boosting strategies for guests that abandon the website," and "Understanding the MetaSearch Landscape."

EyeforTravel’s Online Marketing Strategies for Travel in Miami

June 4, 2013

Topic: Mariana Safer, HeBS Digital VP of Marketing, presented “The Three Screens: One Size Does Not Fit All” in a panel alongside Shallana Edwards from Shell Vacations Hospitality.

EyeforTravel’s Travel Distribution Summit Europe 2013

May 23-24, 2013, London

Topic: Max Starkov, HeBS Digital President & CEO, presented during the panel, “Capitalise on the Rise of the Tablet,” and shared the latest trends and best practices regarding the emerging tablet channel and digital marketing and distribution across the three screens in hospitality.

EyeforTravel’s Social Media & Mobile Strategies for Travel Conference

March 18-19, 2013

Topic: Max Starkov, HeBS Digital President & CEO, presented during EyeforTravel’s Social Media & Mobile Strategies for Travel 2013 during the panel, “Deep-Dive into the Very Latest Mobile Trends, Technologies and Traveler Behaviors,” focusing on the latest trends and best practices regarding Responsive Web Design and the ‘Three Screens’ (desktop, mobile and tablet), hot topics on which hoteliers and travel marketers need concrete advice on how to handle.

HSMAI Digital Marketing Strategy Conference

January 29, 2013, New York City

Topic: Max Starkov, HeBS Digital President & CEO, was a member of the HSMAI Strategy Conference Planning Workgroup, which conceptualized, planned, organized and executed this highly anticipated annual conference, which provided hoteliers with strategic and practical digital marketing advice and action steps for 2013 and beyond.

ATME (The Association of Travel Marketing Executives) 2013 Media Outlook Conference

January 28, 2013, New York City

Topic: Max Starkov, HeBS Digital President & CEO, presented during the 2013 ATME Executive Think Tank event, focusing on the latest trends in digital marketing in the hospitality space, as well as budget allocations in the multi-channel, multi-screen world travel marketers operate in.


2012

HSMAI Greater New York Chapter Monthly Luncheon

November 14, 2012

Topic: Max Starkov, HeBS Digital President & CEO, was the keynote speaker during the monthly gathering of the top hospitality sales and marketing executives in the Greater New York Area. He presented "The State of the Industry: 2013 Distribution Landscape & Digital Marketing Trends", which provided an action plan to maximize direct online channel revenues in 2013.

Hospitality Leadership Forum
The 2012 Hotel, Motel and Restaurant Show

November 10-12, 2012, New York City

Topic: Max Starkov, HeBS Digital President & CEO, presented during the “How to Divvy Up Your Digital Marketing Resources in 2013” session, focusing on practical advice to hoteliers on how to allocate their marketing budget and prioritize strategies in today’s fast moving digital landscape.

HSMAI University Digital Marketing Webinar

November 7, 2012

Topic: Max Starkov, HeBS Digital President & CEO, presented during the HSMAI Fall webinar titled “The Hotelier's Action Plan to Meet 2013 Digital Marketing Challenges”, providing concrete guidelines to hotel sales and marketing teams on how to deal with the multitude of online marketing and distribution challenges; how to make sense of this highly dynamic and convoluted digital world, and prepare to meet the challenges that lie ahead in 2013. This webinar was part five of the five-part HSMAI University Digital Marketing series.

The Lodging Conference 2012

October 2-5, 2012, Phoenix, AZ

Topic: Max Starkov, HeBS Digital President & CEO, presented during the “Create and Manage Social Media and Mobile Marketing” round table session, focusing on the explosion of the tablet channel and the emergence of the “Community Manager” as a new profession in hospitality.

International Society of Hospitality Consultants (ISHC) Annual Conference

September 21, 2012, Atlanta, GA

Topic: Max Starkov, HeBS Digital President & CEO, presented in “The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning” session, focusing on concrete action steps and budget allocations to achieve maximum direct online channel revenue and ROI.

EyeforTravel’s Travel Distribution Summit

September 13-14, 2012

Topic: Max Starkov, HeBS Digital President & CEO, participated in the “Mobile Master Class Debate: Plan, Execute and Integrate a Winning Mobile Strategy for Your Brand” panel, discussing mobile strategies, the emerging tablet channel and the importance of SoLoMo (Social, Local, Mobile).

HSMAI University Digital Marketing Webinar

August 8th, 2012

Topic: Max Starkov, HeBS Digital President & CEO, presented during the HSMAI webinar titled "The Third Leg: Tablet Marketing Strategy", emphasizing the need for tablet-specific website design and marketing strategy, in addition to the hotel mobile strategy, in this third edition of the five-part HSMAI University Digital Marketing series.

HSMAI University Digital Marketing Webinar

June 13th, 2012

Topic:  Margaret Mastrogiacomo, Director of Interactive Media & Creative Strategy, presented during the HSMAI webinar titled “The Path to Location-Based Marketing Success," the second in a five-part HSMAI University Digital Marketing series.

EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference

Miami, June 6, 2012

Topic: Max Starkov, HeBS Digital President & CEO, presented at the Online Marketing Strategies for Travel 2012 Conference during the session “Best Practices for Mobile Strategies in 2012 and Beyond”. The presentation focused on the exploding mobile distribution channel, tablets as a distinct digital marketing and distribution channel, 2012 as the Year of SoLoMo, as well as on the 2012 mobile marketing Dos and Don’ts.

HSMAI Greater New York Chapter: USA Today Seminar Series

May 2, 2012

Topic: Max Starkov, HeBS Digital President & CEO, presented at the HSMAI/USA Today Seminar titled "Directing traffic: How hotels drive revenue to their website”. The presentation focused on best practices for revenue-generating hotel websites, online distribution do's and don’ts, and how hoteliers can take advantage of the exploding mobile channel and SoLoMo. 

HSMAI University Digital Marketing Webinar

April 17, 2012

Topic: Max Starkov, HeBS Digital President & CEO, presented during the HSMAI webinar titled “The Mobile Marketing Action Plan for Hoteliers," the first in a five-part HSMAI University Digital Marketing series.

EyeforTravel’s Social Media Strategies for Travel North America 2012

March 5, 2012

Topic: Margaret Mastrogiacomo, HeBS Digital Manager, New Media & Creative Strategy, presented on the topic: "Getting the Most of the Convergence Between Mobile & Social." 

Adobe Summit 2012

Utah, March, 2012

Topic: Jason Price, EVP, HeBS Digital presented pilot results on using Adobe Digital Marketing Suite including Genesis and BrightEdge to increase SEO performance and reduce SEM spend. 

NYU Tisch Center for Hospitality, Tourism, and Sports Management

New York, January, 2012

Topic: Jason Price, EVP, presented changes in travel distribution and the role of enterprising search distribution models.


2011

HSMAI University Webinar

December 13, 2011

Topic: Max Starkov, HeBS Digital President & CEO, presented on "The Hotelier's Action Plan to Meet 2012 Digital Marketing Challenges."

New York University Hospitality and Tourism Society: “Digital Media and Hospitality” Annual Hospitality Roundtable Conference

November 8, 2011

Topic: Max Starkov, HeBS Digital President & CEO, delivered the keynote presentation on "Digital Marketing In Hospitality", outlining the state of the online travel marketplace and the main online channel challenges facing the industry in 2012.

Luxe Worldwide Hotels (LWH) Annual Membership Conference

October 24-26, 2011

Topic: Max Starkov, HeBS Digital President & CEO, led a session on the "Hotelier's 2012 Online Distribution Action Plan" 

Adobe Webinar

October 2011

Topic: Jason Price, EVP, and Mariana Mechoso, VP, discussed best practices in using Adobe SiteCatalyst and SearchCenter+ in optimizing marketing budgets and building the direct channel for distribution.

HSMAI University Webinar

August 16, 2011

Topic: Max Starkov, HeBS Digital President & CEO, discussed “Best Practices in Creating a Digital Marketing Plan for 2012”

EyeforTravel's Travel Distribution Summit North America

Las Vegas, NV, September 20, 2011

Topic: Chief eBusiness Strategist of HeBS Digital, Max Starkov, to participate in the panel "Social Buying and Flash Sales: The Pros and Cons." 

Adobe Café

Chicago, July, 2011

Topic: Jason Price, EVP, presented two case studies on the use of analytical tools on bid management of SEM in the travel industry.

HSMAI University Webinar

April 16, 2011

Topic: Executive Vice President for Hospitality eBusiness Strategies, Jason Price, discussed insights on optimizing revenue in 2011.

LAS 2011 Conference of the American Hotel & Lodging Association

Washington DC, March 15-16

Topic: Chief eBusiness Strategist for Hospitality eBusiness Strategies, Max Starkov, discussed the future of hotel online distribution.

EyeforTravel's Customer Centric Strategies for Travel 2011

Atlanta, GA, Jan 26-27

Topic: Chief eBusiness Strategist for Hospitality eBusiness Strategies, Max Starkov will discuss leveraging mobile technologies to engage with today's travel consumer.


2010

Annual Hospitality Conference 2010

Montreal, Canada, November 18, 2010

Topic: Chief eBusiness Strategist for Hospitality eBusiness Strategies, Max Starkov, delivered a keynote presentation at the Annual Hospitality Conference. A range of topics were discussed including the online travel marketplace, direct vs. indirect online channel, hotelier's 2011 direct online channel action plan, the top five trends to watch in 2011 and more.

The Lodging Conference 2010

Phoenix, AZ, Sept 21-24

Topic: Chief eBusiness Strategist for Hospitality eBusiness Strategies, Max Starkov, delivered a workshop titled "Driving Top-Line Revenues to Your Hotel."

Maestro 2010 Users' Conference - Beyond PMS

Westbrook, CT, Sept 20-23

Topic: Chief eBusiness Strategist for Hospitality eBusiness Strategies, Max Starkov, opened the conference with a keynote presentation titled "Hotelier's Direct Online Channel Action Plan: Preparing for 2011."

EyeforTravel's Travel Distribution Summit

Chicago, IL, Oct 13-14

Topic: Chief eBusiness Strategist for Hospitality eBusiness Strategies, Max Starkov, will present during the Mobile Technology & Travel keynote session.

HSMAI's Revenue Management & Internet Marketing Strategy Conference

Orlando, FL, June 21, 2010

Topic: Chief eBusiness Strategist, Max Starkov, will discuss "Mobile Marketing for Today and Tomorrow". A range of topics will be discussed including the mobile distribution channel in hospitality, mobile-ready sites, an action plan for the hotel "m-marketer", and more.

European Hospitality Technology Educational Conference (EHTEC)

Amsterdam, February 14-16, 2010

Topic: Chief eBusiness Strategist Max Starkov will present during the session: "Mobile Marketing and Distribution in Hospitality - the Future is Already Here" Max will also be moderating a panel discussion.


2009

The Future of Mexico's Destination Marketing: Direct Online Channel Strategy (HeBS' Conference with top State Government Officials and Directors of Tourism Boards from Cancun, Riviera Maya, Cozumel and the Area)

Cancun, Mexico, October 21, 2009

Topic: Chief eBusiness Strategist Max Starkov conducted a session "How the Dramatic Shift in Travel Distribution in the U.S., Canada and Europe is Affecting Travel Research, Planning and Bookings for Travel to Mexico". Starkov discussed a range of topics including analysis of whether Tour Operators and OTAs are good Samaritans or exporters of national wealth as well as the need for destination marketers to embrace the Direct Online Channel Strategy and lessen dependence on wholesalers.

Eyefortravel's Mobile Strategies for Travel USA Conference

Chicago, IL, September 16-17, 2009

Topic: Chief eBusiness Strategist Max Starkov conducted a session "Mobile Marketing in Travel & Hospitality: the Future is Already Here - an Action Plan for the M-Marketer". Starkov discussed a range of topics including the Mobile Distribution Channel, why hotel and travel marketers should care about mobile, mobile booking sites, a 2010 action plan for the travel "m-marketer" and more

The Small Luxury Hotel Summit

New York, NY, May 28-29

Topic: Chief eBusiness Strategist Max Starkov conducted a presentation titled "Online Distribution Challenges in the Luxury and Boutique Hotel Sector."

CRM and Loyalty Strategies for Travel 2009 Conference

Atlanta, GA , March 4

Topic: Chief eBusiness Strategist Max Starkov conducted a presentation titled "Transform your website into a retention tool". Max discussed a 6-step action plan to retain your best customers, and market to new customers, best practices in the direct online channel, latest trends, and more.

Choice Hotels Extended Brands Advisory Council Meeting

Atlanta, GA , January 22

Topic: Chief eBusiness Strategist Max Starkov and Senior Account Executive Tara Rattigan conducted a presentation titled "Hotelier's Internet marketing action plan in a difficult economy". Max and Tara discussed Choice Hotels licensees' local online strategies to grow incremental business, best practices in the direct online channel, latest trends, and more.


2008

Ramada Regional Meetings

Various locations in the United States: September - November

Topic: Members of the HeBS Team traveled to the Ramada regional meetings and presented the "Hoteliers Internet Marketing Action Plan in a Difficult Economy: Franchisee Local Online Strategies to Grow Incremental Revenues."

Seaway Two Corporation Annual Meeting

Corporate event held in Las Vegas: September 22

Topic: Jason Price, Executive Vice President, was the invited guest speaker at the annual corporate conference of the Seaway Two Corporation. Mr. Price presented on the topic of Online Marketing and Distribution Strategies, Plus Top Trends in the Online Channel from now to 2011.

4th Annual MICE Asia Executive Congress

Kuala Lumpur, Malaysia: July 14-15

Topic: Chief eBusiness Strategist Max Starkov conducted a presentation titled "Internet marketing challenges and opportunities." Max discussed the big picture of the global online travel marketplace, best practices in the industry, the latest trends, and more.

Outrigger Lodging Services Leadership Conference 2008

Las Vegas, Nevada, July 10

Topic: Chief eBusiness Strategist Max Starkov conducted a presentation titled "The e-Commerce Channel 2008-2010: Internet Marketing and Distribution Trends and Action Plan." Max discussed the latest trends in the online hospitality marketplace, best practices in the industry, case studies, and a 7-step Action Plan for 2008-2009.

Choice Hotels Annual Conference

Las Vegas, NV: May 6-8

Topic: Chief eBusiness Strategist Max Starkov led a panel titled "Maximizing Your Internet Marketing Dollars: Driving Incremental Online Bookings". Hospitality eBusiness Strategies has been working with Choice Hotels since 2002.

TurnHere Travel Seminar 08

New York, NY: May 1

Topic: Chief eBusiness Strategist Max Starkov to participate on the expert panel during the seminar: "Innovations in Digital Marketing and Travel" at the Hearst Building in New York City. The audience will consist of representatives from major hotels, travel sites, regional tourism boards, and press.

Pegasus Solutions, Inc. Customer Conference

Big Island, HI: April 2

Topic: Executive Vice President Jason Price to present "Maximizing Revenues from the Direct Online Channel. Trends and Best Practices in Direct Hotel Website Bookings from 2008-2010".

Eye for Travel's Social Media Strategies for Travel Conference

San Francisco, CA: March 5-6

Topic: Chief eBusiness Strategist Max Starkov presented during the session: "Drive Traffic to Your Site with a Comprehensive Social Search Marketing Strategy." The session, also featuring top executives from Google and Farecast, included a social media strategy presentation followed by a panel discussion.

StarCite & HeBS Webinar

New York, NY: February 29

Topic: Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price, together with StarCite presented a webinar titled: "Maximize Your Hotel's Online Presence: Drive New Business Development with Targeted eMarketing."

2008 Sage Hospitality Resources Leadership Conference

Providence, RI: February 24-27

Topic: Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price discussed current and future trends in Internet marketing. Presentations focused on how to become a leader in Internet Marketing and distribution, from a franchisee standpoint as well as the independent hotelier standpoint.


2007

State of Nevada Governor's Conference on Tourism

Las Vegas, NV: December 12-14, 2007

Topic: Chief eBusiness Strategist Max Starkov conducted a workshop titled: "Importance of Web 2.0/Consumer Generated Media (CGM) and its Role in Establishing Interactive Customer Relationships."

Shell Hospitality Sales & Management Conference

Chicago, IL: July 11, 2007

Topic: Chief eBusiness Strategist Max Starkov and Director, eMarketing Services Mariana Mechoso conducted a Full Day workshop on best practices and latest trends in Internet Marketing and Distribution in the vacation rental and resort sector.

Mandarin Oriental Hotel Group 2007 Annual Marketing Meeting

Hong Kong, China: June 4-7, 2007

Topic: Chief eBusiness Strategist Max Starkov presented important trends in Internet Marketing and Distribution in the luxury hotel sector.

Economy & Budget Hotels World Conference

London, UK: May 24-25

Topic: Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price conducted a full-day workshop titled: "Economy Hotel Branding Strategies Online" focused on building brand equity online in the economy hotel sector and the importance of brand awareness on the Web for increased direct bookings and increased competitiveness.

Choice Hotels Annual Conference

Orlando, FL: May 9-11

Topic: Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price discussed Choice Hotel's Internet marketing strategies, industry developments, and more. Hospitality eBusiness Strategies has been working with Choice Hotels since 2002.

Eye for Travel Sales and Marketing in Travel, USA 2007

Miami, FL: May 10

Topic: Chief eBusiness Strategist Max Starkov presented in the panel, "Optimize Your CRM Strategy and Retain Customers."

Kor Hotel Group Annual Sales & Marketing Conference

San Francisco, CA: February 27-28

Topic: Chief eBusiness Strategist Max Starkov presented important trends in Internet Marketing and Distribution in the boutique hotel sector.


2006

Historic Hotels of America Annual Conference

Mackinac Island, MI: October 24-26

Topic: Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price conducted an Internet Marketing Strategy presentation. HeBS has been working with HHA since 2003.

Travel Distribution Summit

Chicago, IL: Oct. 4 and 5

Topic: Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented an innovative half-day seminar "Building a Blog Strategy in Hospitality" and participated in the Consumer Generated Media panel in the Distribution Technology Track.

Economy & Budget Hotels World Conference

London, UK: June 13

Topic: Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price conducted a full-day workshop to real estate asset managers and property owners on growing the online revenue channel and methods to measure this channel to assess valuation during the purchase and sale process .

BITAC - Buyer Interactive Trade Alliance & Conference

New York City: May 8-10

Topic: Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price were luncheon speakers and discussed online marketing trends and challenges. They also served as panelists addressing online travel technology purchasing and online marketing decisions.

Starwood Hotels and Resorts

New York City: March 24

Topic: Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price led an open forum discussion to Starwood's Global Field Marketing team on brand level competitive analysis, brand management, and discussed trends, challenges, and strategies from the Field Marketing perspective.

Massachusetts Lodging Association: "eMarketing Techniques to Grow Your Online Revenue Strategy."

Boston, MA: February 1

Topic: Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price conducted a workshop to hotel owners and marketers on the principles of Direct Online Distribution, growing direct market share online by taking advantage of sleepy competitors, and regaining price and brand control from third-party intermediaries.

2005

Historic Hotels of America (HHA)

Portland, OR: October 25-27

Topic: Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price delivered to hotel owners and marketers trends in the industry with online travel, recent mergers and acquisitions, and how this all affects HHA members.

Phoenix Inn Suites-Annual Sales and Marketing Conference

Oregon, October 25, 2005

Topic: Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented to brand executives, GMs and DOSMs latest trends in Internet distribution and marketing in the online hospitality marketplace, and an action plan for the brand for 2006

Economy & Budget Hotels World Conference

London, UK: Sept 19 - 21

Topic: Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price conducted an Internet masterclass - gain maximum benefit from the online channel. Delivered to hotel owners and hotel marketers.

Historic Hotels of Europe (HHE), Annual Convention

Dublin, Ireland, April 8, 2005

Topic: Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented to HHE executives and hoteliers latest trends and best practices in online distribution and marketing in hospitality and Europe, plus outlined action steps for HHE's online efforts.

American Hotel & Lodging Association: Extended Stay Conference

Atlanta, GA, March 15, 2005

Topic: Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented to AH&LA and extended stay industry executives latest trends and best practices in online distribution and marketing in the extended stay hospitality market.


2004

Historic Hotels of America (HHA): Annual Conference Results of Study on eBusiness Readiness of HHA Members

St. Louis: Nov 17-19

Topic: Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented to HHA owners and GMs the latest trends in online distribution and marketing in hospitality, and the results of a survey and analysis on "eBusiness readiness" of HHA members, conducted by HeBS.

Choice Hotels International: FSD Annual Conference

Phoenix, AZ: August 11-12

Topic: Chief eBusiness Strategist Max Starkov presented to FSDs and corporate executives latest trends and best practices in online distribution and marketing in hospitality, plus conducted a workshop on Internet marketing techniques.

Ministry of Tourism Trinidad & Tobago: The Tourism Marketing Leadership Forum

Tobago, July 18-22, 2004

Topic: Chief eBusiness Strategist Max Starkov presented to government officials and ministers, and tourism officials from Trinidad and Tobago and the Caribbean the latest trends and best practices in destination marketing over the Web, online distribution and marketing of resort and destination entities.

Raffles Hotels & Resorts International: Annual GM Conference

Beijing, China, May 25-28, 2004

Topic: Chief eBusiness Strategist Max Starkov presented to Raffles and Swissotel top executives and GMs the latest trends and best practices in online distribution and marketing in hospitality, plus overview of Raffles strategic online marketing efforts.

Hospitality Sales and Marketing Association International (HSMAI)

Los Angeles: February 18, 2004

Topic: Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented a Half-day information packed workshop to hotel owners and DOSMs on making 2004 the "Year of Direct Internet Distribution," which includes creating a direct web strategy an imperative for the upcoming year, turning a hotel into the "hero" of a destination, and taking advantage of sleepy competitors.


2003

Le Palais de Congres de Montreal: International Travel Simposium

Montreal, November 18, 2003

Topic: Chief eBusiness Strategist Max Starkov presented to top travel, hospitality and meeting executives the latest trends and best practices in online distribution and marketing in the travel and meetings industries, including meeting and event planning via the Web.

Pocono Mountain Visitor's Bureau (PMVB) Annual Marketing Conference

Stroudsburg, PA, May 6, 2003

Topic: Chief eBusiness Strategist Max Starkov and Executive Vice President Jason Price presented to over 150 top lodging executives the results of a PMVB commissioned study on the PMVB Members' eBusiness readiness, website optimization, and online distribution services, plus the latest trends in Internet marketing and distribution.


2002

Eco-North 2002 Conference and Trade Show

Northern Ontario, February 7-10, 2002

Topic: Chief eBusiness Strategist Max Starkov presented to top travel, hospitality and destination marketing executives the latest trends and best practices in online distribution and marketing in the travel and destination marketing industries, including marketing of eco-tours and programs via the Web.

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