Hotel360 Technologies and its portfolio companies, HeBS Digital and Serenata CRM, are launching the hospitality industry’s first Fully-Integrated 360-Degree Guest Engagement & Acquisition Platform.
Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-stack digital consulting and marketing solutions, HeBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase lifetime value of guests. Through its Smart CRM Suite, including the Guest Data Management Platform (DMP), Guest Communications Manager, Guest Marketing Manager/Marketing Automation, and Guest Recognition Manager/Loyalty, Serenata CRM enables hoteliers to engage and retain past guests, identify the property’s “best” guests, and empower the hotel’s marketing efforts to target and acquire new “best guests.
Bringing together Hotel360 portfolio companies’ innovative technology, deep industry expertise, digital marketing and CRM strategy and consulting experience, creative design, and digital marketing know-how, we are closing the loop on the travel journey with the first, fully-integrated past and future guest engagement, acquisition, and marketing platform.
Hotel360 Technologies’ single objective is to accelerate global expansion of its portfolio companies and acquire best-of-class hotel technology companies with complementary technology, product and service lines to better serve the global hospitality industry.