TripAdvisor Advertising Management for Hoteliers
Capitalize on TripAdvisor CPC, Business Listings and Display Campaigns
With more than 60 million monthly visitors and 75 million reviews, TripAdvisor has become the largest travel website, reaching 30 countries in 21 languages. Currently, TripAdvisor has reviews for more than 600,000 hotels in more than 11,000 destinations, greatly impacting consumers in the online travel planning process at every touch point.
HeBS Digital knows that TripAdvisor advertising works for hoteliers. Our TripAdvisor management services include the set-up and management of the following initiatives:
Example of “Show Prices” CPC Link:
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“SHOW PRICES” CPC Link-
links to property’s booking engine
TripAdvisor CPC Program
Participating in the TripAdvisor CPC program serves a dual role: It brings highly qualified online travel consumers directly to the property’s booking engine and hotel website, while leveling the playing field with the OTAs and providing a direct booking option for the site’s users.
By developing state-of-the-art “TripAdvisor CPC Program Single-Property Budget Management” technology, HeBS Digital has enabled independent hotels, resorts, and casinos to participate in the TripAdvisor CPC Program at the same level as the major OTAs and hotel brands. Until recently, only the OTAs and major hotel brands could afford the minimum monthly spend required for participation in the TripAdvisor “Show Prices” CPC Program.
On average, the return on TripAdvisor advertising costs across HeBS Digital’s portfolio is between 1,000% and 1,500%, varying by location, brand equity, and rate parity.
The TripAdvisor CPC Program includes:
- Standard and Premium Packages
- Campaign Set-up
- Campaign Management
- Monthly Budget Caps
Please review our case study about TripAdvisor “Show Prices” CPC program success.
Example of TripAdvisor Business Listing:
- Property Business Listing
TripAdvisor Business Listings
The TripAdvisor Business Listing is a premium listing service which allows properties to add contact details on their TripAdvisor profile page. The business listing makes it easy for potential guests to contact the property directly.
With a business listing, the property is able to choose and feature three pieces of information which will direct users back to the property’s website. The property can choose from options including a link to the hotel website, a link to the hotel deals page, a link to the hotel packages page, a link to a virtual tour on the site, the hotel’s phone number or the hotel’s email address.
Properties also have the opportunity to post special offers and announcements within their business listing. These will appear on the property’s listing, the area map view, the hotel search results, and in select member newsletters.
Benefits:
- Drives the client’s page visitors away from the OTAs and to the property’s website
- Encourages direct bookings through the property’s website
- Increases potential guests and revenue
- Increases property’s exposure within the TripAdvisor market
- Reaches over 20 million active mobile users
- Engages users who are currently involved in the travel-planning process
The average return on ad spend (ROAS) across HeBS Digital’s clients for TripAdvisor Business Listings is approximately 1,200%.
TripAdvisor Display Campaign
A TripAdvisor display campaign will drive highly qualified traffic to the hotel website by reaching key customer segments researching potential hotels in a property’s destination. To capture the right audience, display campaigns can be targeted by destination, IP address, domain, online behavior, and more. The average return on ad spend (ROAS) across HeBS Digital’s client portfolio for this key initiative is approximately 1,500%.