Comprehensive Social Media Management for Hotels

Social Media initiatives are a vital part of the comprehensive de-commoditization strategy of the hotel, a potent tool to provide a unique value proposition to its customers. A well-developed hotel social media strategy could provide visibility to unique aspects of the hotel product and destination and a differentiated approach to reach key customer segments.

Hospitality Social Media has changed how customers research, plan and purchase travel, how customers access information, and the way customers perceive the credibility of information. How can hoteliers create social media "chatter" around the hotel, target receptive audiences, and ultimately stimulate hotel website visits, interactions and bookings?

HeBS Digital has identified a number of prime Social Media channels and initiatives that generate buzz around the hotel in a particular destination, promote the hotel product, and provide good ROAS, as well as incremental exposure and revenues. As the Social Media landscape is always changing, HeBS Digital provides hoteliers with the latest best practices and innovative products to take advantage of this emerging channel. With an effective Social Media strategy in place, hotel brands can increase the ROI of their organic and paid search strategies.

HeBS Digital Social Media Services Include:

• Best Practices for Monitoring Customer Reviews
• Facebook Fan Pages: Set-up or Optimization, Ongoing Campaign Management, Content Postings, Fan List Growth
• Facebook Custom Tabs: Copy, Design, Implementation
• Facebook Sweepstakes: Copy, Design, Implementation
• Interactive Facebook Application: Copy, Design, Implementation
• Twitter Profiles for the hotel: Set-up or Optimization, Custom Twitter Backgrounds, Ongoing Campaign Management, Content Postings, Follower List Growth
• Flickr Profile for the hotel: Set-up and Optimization, Ongoing Management, Content Postings
• YouTube: Flash Video Production, YouTube.com Hotel Profile Set-Up and Optimization, Ongoing Video Uploads
• Google+ Pages for the hotel: Set-up or Optimization
• Pinterest: Set-up or Optimization
• Foursquare: Set-up or Optimization, Check-in Specials Set-up
• Social Media Advertising (Web 2.0 Search, Banner Advertising, Sponsorships)
• Reservation Tracking and Conversion Reporting from the social media initiatives:
  • Via the online booking engine
  • Via the special 1-800 numbers used in the social media campaigns

Building the Hotel Social Media Strategy

• Hotel Defensive Strategy
• Hotel-Sponsored Social Media Initiatives
• Social Media and Hotel Employees
• Social Media Marketing Initiatives
• Best Practices and Recommendations
• Brand/Corporate Level
• Property Level
• Destination Level