SEO Services to Increase Organic Traffic and Bookings to Your Site

The hotel’s SEO strategy should not end with the optimization of pages on the website. HeBS Digital’s hotel SEO process post site launch includes benchmarking the performance of keywords, optimizing for improved keyword placement where needed, and providing hotel link building services to maximize site traffic. Benchmarking:

HeBS Digital benchmarks sites in a variety of ways. These steps include the following:

• Benchmark how keywords are performing one month into the site’s life.
• This process is repeated quarterly. HeBS Digital researches the proper SERP listings for each keywords across the three major search engines, as well as various international iterations of Google should that apply.
• The keyword benchmarking process can also be conducted monthly or when requested (although it should be pointed out that monthly benchmarks would show slow progress).

This next benchmarking tactic is something that meshes benchmarking with active research application. After the first quarter’s keyword benchmark, HeBS Digital reviews the SERP ranks and determines which keyword groups are gaining momentum and if they properly direct traffic to the page for which they were optimized.

Keeping track of the search movement of main competitors is also vital, and our SEO tracking tool is integral in ensuring that a site’s competitors are kept at comfortable arms length, with any new developments or targeted campaigns quickly found, researched, and counteracted. The tool also compiles much of the keyword rank, link tracking, and competitor analysis into one easy to manage package.

Link Building:

Keyword rankings are but one of the ways we track SEO success. HeBS Digital also keeps track of the inbound links accrued, as they are vitally important to the site’s overall web standing and capacity to capture targeted keywords. Each quarter, link numbers are broken down by quality and a breakdown of the overall quantity is also taken into consideration. Having many links is good, but having many quality links is great and can propel a site to their desired heights. HeBS Digital’s link building services include the following:

• Initially, we boost the sheer numbers by submitting to hundreds of low-level directories.
• After these low-level directories are addressed, HeBS Digital shifts focus to higher level, sometimes paid directories. These top-flight directories carry with them considerable Google Page Rank and can help a site stand out amongst competition.
• A supplemental link-building task is the dedication to local link building. Geographically relevant link targets include local publications, regional blogs, news sites, CVB’s, Chambers of Commerce, colleges, conference centers, and medical facilities.
• Social media also plays an integral role in link building. Robust social media campaigns on Facebook, Twitter, Tumblr, YouTube, Flickr, or Google+ make local link building and customer-segmented link building a more seamless process with rich customer interaction.

Click here to partner with HeBS Digital and boost your site’s presence in the search engine rankings!