Search Engine Optimization Services to Increase Bookings
HeBS Digital’s experts have provided hotel website SEO and copywriting services since 1995. Our experts have developed and executed SEO strategies for thousands of hotel clients.
Today nearly 33 percent of website revenues across HeBS Digital’s hotel client portfolio come as a direct result of SEO. It is imperative that your website copy and SEO is up to par with the latest best practices and industry standards to ensure the best possible performance for your site.
Now, more than ever, the importance of having unique engaging copy on a website is essential for its success. When optimizing a website for search engines, HeBS Digital takes a number of factors into account, including the Google Panda and Google Freshness updates. Our diverse array of hotel SEO services includes everything from creating copy to benchmarking the site’s performance post-launch. We also offer blog content creation and custom linking packages to ensure your website generates as much ROI as possible. HeBS Digital’s hospitality SEO services never stop working for you.
Google Panda & Google Freshness Update
Google performs more than 500 algorithm updates every year. The Panda Update, now in version 3.9, placed very strict requirements on website content, interactivity, and page download speeds. This required sites to generate engaging and unique website that would intrigue users and increase the site’s “stickiness.” Not long after, Google went a step further by releasing the “Freshness” update, which would allow for more relevant, current information to be displayed for a bevy of high-volume search queries.
High quality website content has truly become the king. This is the reason why HeBS Digital combines content creation/copywriting and SEO under one department. HeBS Digital boasts the most advanced copywriting and SEO team in the industry - true experts in hospitality, destination marketing, and digital marketing copywriting. Each copywriter is trained in SEO best practices and adheres to strict SEO standards in all the content they create.
Browse our list of SEO services to see what HeBS Digital can do for your business.
Read about the latest Google Panda update.
SEO Re-optimization Package
It is important to re-optimize your site at least annually. Search algorithms are constantly changing, so staying on top of the latest best practices is imperative. Tweaking the SEO strategy of your top 25 pages helps you stay ahead of the curve and on the top of the SERPs.
Online Travel Consumer Deal Alerts
Announcements via the online wire services create buzz about a hotel promotion, special or package and increase backlinks to the hotel website and add citations. These deal alerts can be used to highlight anything from an upcoming area event to special rates to big news on property.
Blog Content Management
Fresh, unique content is imperative for SEO rankings. Each blog post highlights a feature of the property and can be considered “link bait” – if it is intriguing, other bloggers may include links to the post. We recommend at minimum three blog posts per month.
New Website Content Creation Package
This tiered package allows hoteliers to supplement their SEO strategy by adding content and marketing landing pages targeting relevant keyword terms. Examples include: nearby attraction, theme park, college campus, military base, annual event, nearby convention center, etc. A separate content or landing page dedicated to very specific topics will increase rankings for those niche terms as well as raise the quality score of the page for SEM, reducing the cost per click and saving you money in the long run.
Search Engine Ranking Benchmarking
HeBS Digital benchmarks sites to track their progress in the results pages. Doing so can help you keep your finger on the pulse of your organic performance.
- Prior to launching a new site, HeBS Digital will benchmark the top keywords for your property.
- One month post-launch, a benchmark will be conducted to see initial progress for each keyword.
- This process is repeated quarterly. HeBS Digital researches the SERP listings for each keyword across the three major search engines, as well as various international iterations of Google should that apply.
- The keyword benchmarking process can also be conducted upon request.
Inbound Link Building
Keyword rankings are but one of the ways we track SEO success. HeBS Digital also keeps track of the inbound links accrued, as they are vitally important to the site’s overall web standing and capacity to capture targeted keywords. Each quarter, link numbers are broken down by quality. Having many links is good, but having many quality links is great and can propel a site to their desired heights.
SEO Performance Tracking
HeBS Digital offers robust search engine optimization tracking that monitors the performance of you and your competitors. With metrics detailing keyword performance, inbound link profiles, share of market and more, our SEO Performance Tracking & Recommendations Package ensures that your website’s SEO strategy is at its peak.
Learn more about our SEO Performance Tracking & Recommendations package.
Contact us to partner with HeBS Digital and boost your site’s presence in the search engine rankings!