Turn Lookers into Bookers
HeBS Digital research shows that up to 95% of website visitors abandon the reservation process. Using our state-of-the-art targeting technology, we are now able to retrieve that information and reach out to potential guests to help move them along to completing a reservation. Review the details of our reservation recovery packages below and turn your lookers into bookers.
Reservation Email Retargeting
Reclaim potential guests who have abandoned the reservation process with Reservation Email Retargeting. By working with your booking vendor, HeBS Digital is able to install a unique merchant ID on the hotel reservations pages. This ID will capture your prospective guests’ selected choice of hotel (applicable for multi-property companies), dates of stay, number of rooms, room type, any additional services selected, and the email address. All this information is then delivered back to the prospective guest in a branded email with the ability to deep link back to the once abandoned reservation page.
Learn more about Reservation Email Retargeting here.
Reservation Abandonment Program (RAP)
The Reservation Abandonment Program (RAP) affords hoteliers one more opportunity to increase conversions by targeting potential customers at the point of abandoning the reservation process. HeBS Digital’s targeting technology initiates a pop-under message (a RAP Conversion Booster) the moment someone first clicks on the “Search Availability/Rates” button. This message is hidden below the reservation window, and only becomes visible if the reservation is abandoned by exiting the reservation page. HeBS Digital’s RAP program targets 100% of users who initiate a booking and can be paired with our Reservation Recovery Strategy for even more revenue generation.
Learn more about the Reservation Abandonment Program and explore our Standard and Premium Packages here.