Extensive Hotel Internet Marketing Strategies
HeBS Digital, the industry’s leading hotel Internet marketing firm, has over 10 years of experience managing online media buying campaigns including admails and newsletter sponsorships for more than 500 hospitality companies, from large brand hotels to small boutique properties. This expertise translates into saving precious marketing dollars for clients. HeBS Digital will create, test, and manage your hospitality Internet marketing campaigns from start to finish. In addition, we will help hoteliers take advantage of and enhance their presence on important travel-related websites with initiatives such as TripAdvisor’s CPC “Show Prices” Program. Utilizing HeBS Digital’s proprietary technology, this online marketing initiative allows hotels to level the playing field with the OTAs and increase direct bookings.
Why Online Media?
As more consumers use the Internet to research, plan, and book travel, hotel brands should strive to enhance their visibility on relevant websites. By reaching qualified users at the right time, online display banners and media buys can drive ROI and increase bookings on the website. Targeted media plans can also promote marketing campaigns, sweepstakes or local property initiatives over a specified period of time.
HeBS Digital Online Media Planning & Buying Services Include:
- Client coordination and project management
- An audit to determine relevant media
- Budget proposal
- Media buys
- Vendor negotiations
- Conceptualizing and building customized creative(s)
- Quality assurance and testing of creative and subject lines
- Budgeting and campaign set up and management
- Launching campaigns in your major feeder markets
- Launching campaigns addressing the major market segments
- Ongoing campaign management and optimizations
- Providing tracking and reporting including via Adobe Marketing Cloud or DART (clicks, revenues, and post click and post impression conversions, etc.)