Stay Ahead of the Curve with Robust Mobile Marketing Campaigns
The promise of "immediate, anywhere and anytime" Internet access, instant information and transaction capability, location-based services and personalization are the key advantages of the mobile Internet.
A recent Nielsen Mobile poll found that in 2008 only 9.2 million US mobile subscribers purchased goods or services with their handset. Yet now, mobile customers are becoming at ease with the idea of m-commerce.
How serious is the demand for hotel mobile marketing? A recent report by PhoCusWright projects mobile bookings to reach $160 million in 2010 alone. Sixty-seven percent of travelers and 77% of frequent business travelers with Web-enabled mobile devices have already used their devices to find local services (e.g. lodging) and attractions. Another poll by Harris Interactive, conducted April-May 2009, shows that 71% of US adults felt that it was safe to make a purchase via a mobile phone. Forty-three percent of respondents are willing to purchase hotel rooms and 40% tickets for travel via their mobile devices through the hotel mobile website.
In other words, hotel guests, past, current and potential, are increasingly becoming mobile-ready, and hoteliers have to respond adequately to this growing demand for mobile services. This is the reason why all major hotel brands, travel suppliers and OTAs have mobile Internet initiatives in place, including mobile brand websites and mobile applications including iPhone apps, m-CRM and hotel mobile marketing.
HeBS Digital Mobile Marketing Services Include:
- Mobile-Ready Hotel Website Design and Development
- Mobile-Ready Booking Engine Integration on the mobile site
Mobile Reservation Tracking and Conversion Reporting:
- Via the mobile booking engine
- Via the special 1-800 number on the mobile site
- Mobile Search Marketing (Google Mobile, Bing Mobile, Yahoo Mobile, etc)
Mobile SMS/Text Marketing
- Create and Grow the Hotel Op-in M-List (customer cell phone list)
- Mobile Banner Advertising
Mobile Interactive Contests and Sweepstakes
- Shortcode promotions
- Mobile CRM (M-CRM)
- Mobile Apps
- Location-Based Services (LBS) Initiatives