Why Organic Copywriting is Critical to Search Engine Success

Hoteliers cannot afford to neglect SEO. A study from Compete.com shows that 53% of organic clicks go to the first listing. The second listing gets fifteen percent of traffic, and third gets nine percent. With such a steep decline from first to second position, third position and beyond, it is critical to achieve organic success.

Contrary to what some marketers are proclaiming,  that “SEO is dead,” more than half of website booking revenue across the HeBS Digital client portfolio (56%) comes as a direct referral from the search engines (SEO and SEM contributed 32.7% and 22.9% of total website revenue, respectively). Read our latest article on the subject: Is Hotel SEO Dead? Not By A Long Shot – More Than Half of Your Website’s Revenue Depends on It.

SEO for hotels combines many factors: keyword selection, content freshness, quantity and quality of inbound links, internal links, and much more. With the Google Panda and Penguin updates, it is imperative to select a company that specializes in copywriting for hotels, resorts, casinos, and hospitality management companies.

Our copywriting team has over a decade of experience with hospitality SEO, able to produce engaging, editorial content that the search engines love. All of our content and SEO strategies are tailored to each client’s specific needs. With information compiled from questionnaires, phone calls, emails and industry trends, our team develops a unique SEO strategy for each property. Once the content is implemented, we keep an eye on search engine performance, revenue, and a host of other key performance indicators to judge the success of our work and make any strategic tweaks necessary to keep your SEO on track.

Content that benefits from a hospitality SEO strategy:

• Hotel website
• Customer segment landing pages
• Upcoming event landing pages
• Specials & packages copy
• Online travel consumer deal alerts