Email Marketing Strategies, Campaigns and Management
The hotel website is a key point of entry to establish interactive relationships with your customers, and capturing client email profiles is increasingly important. Hospitality email marketing can be used successfully as a direct response vehicle (short-term, results-oriented) or as a branding tool (long-term and strategic goals). HeBS Digital has extensive experience in delivering email marketing strategies in the hospitality vertical and will audit your existing travel email marketing initiatives, conceptualize, budget for and launch email marketing campaigns and email sponsorship campaigns which includes ongoing reporting and consultation.
HeBS Digital helps its clients to build and manage a robust hotel email marketing strategy by auditing and enhancing the email capture strategy online and offline, providing Email Marketing technology, advising on frequency and best practices, designing HTML email creative's, creating promotion copy, setting up and managing email campaigns to the hotel's feeder markets and key customer segments, providing ongoing reporting and much more.
HeBS Email Marketing Services to the Hotel Opt-in List include:
- Audit and enhance the Customer Email Capture Strategy:
- Online and Offline
- Consolidate the opt-in email list from various sources:
- Website sign-ups; Online leads; etc.
- eNewsletter email campaigns to opt-in list