Increase Organic Traffic to Your Hotel’s Website

Nearly 33% of website revenues across HeBS Digital’s hotel client portfolio come from organic search. The success of your website relies on a number of critical factors, including cutting-edge design, usability and having fresh, SEO-enhanced content that speaks to the search engines and drives traffic to your site.

Google performs more than 500 algorithm updates every year. The recent Panda Update, now in its 3.9 edition, made many hotel websites obsolete with its strict requirements on website content, interactivity, and page download speeds. Not long after this, there was the Google Freshness update. Both of these innovations required sites to generate engaging and unique website that would intrigue users and increase the site’s “stickiness.” Now, more than ever, it is imperative that your website have unique, engaging content to show up in the search engine result pages.

The Copy + SEO Creative Process for a Hotel Website Re-Design or a New Website Design

HeBS Digital’s experts have provided hotel website copywriting and SEO services since 1995. Our experts have developed and executed SEO strategies for thousands of hotel clients. 

HeBS Digital takes the following steps when developing the hotel website copy+SEO blueprint:

1. Analyze the Hotel Business Needs

HeBS Digital will first analyze your hotel business needs. We will send you a thorough questionnaire to gain valuable insights into the property. Then we will have a kick-off call to discuss tone and go over the questionnaire. An onsite visit is also incredibly important so the copywriters can get a real feel for the product.

2. Research

HeBS Digital will compile a list of highly-searched, relevant keywords based on your hotel’s destination and unique product. We will disperse these keywords subtly throughout the website copy.

Copywriters will make sure the hotel website is optimized for:

Travel consumers: the site must describe all aspects of the hotel product and services.

Search engines: for premier placement in the search engines, the site H1 headers, body copy (keyword density), page titles, description tags and meta tags must adhere to best practices.

3. Hotel Brand Analysis

HeBS Digital will examine how the property perceives itself through the use of:

• Property style sheet
• Existing website language
• Press-releases
• Property brochures and collateral materials

Then we will compare language preferred by the client to language used by real customers on sites like TripAdvisor or through travel articles. It is important to present a website that is consistent with the perception of past guests to gain the trust of future guests.

4. Navigation Map

The Navigation Map includes content sections, customer segment sections and secondary pages so clients can get see the layout of the new site content.

5. Copy+SEO Blueprint

After receiving all necessary information, the copywriters will write a Copy+SEO blueprint for all the pages assembled in the Navigation Map using the highly-searched keywords compiled in the research phase. Tone and style will be consistent with the brand. Copy will be engaging, fresh and unique to appeal to all customer segments. Through this process, there will be client communications to approve of the copy and one round of revisions.

Contact us to partner with HeBS Digital and boost your site’s presence in the search engine rankings!