Hotel Content Management Systems
Content Management Solutions with HeBS Digital CMS Premium
HeBS Digital CMS Premium
The HeBS Digital CMS Premium allows hoteliers to add and edit both textual and visual content on a 24/7 basis, publish/un-publish new special offers, create packages and promotions, control the featured special promo tile on the Home Page, manage the photo selection on the website, and automatically push new specials and promotions to the hotel social media profiles and mobile website. This solution makes website updates and cross channel content delivery easy and efficient - no special technical skills or HTML knowledge required!
HeBS Digital’s proprietary website content management system, the HeBS Digital CMS Premium, was specifically conceptualized and built to accommodate the recent Google Panda and “Freshness” updates by allowing hotel marketers to maintain fresh content on the hotel website in the form of:
- Promotional landing pages for timely specials and packages (e.g. a March Madness package as opposed to an Advanced Purchase package valid for all of 2012)
- Event landing pages for events and happenings at the property and in the destination
- Promo tiles and banners on the website for featured specials and events
- Marketing and sales messages in the main image window on every page focusing on various aspects of the hotel product: room and dining promotions, complete meeting packages, wedding promotions, etc.
- New content pages on various topics: from seasonal and sports events, to local festivals and customer segment-specific content (family travel, seniors, weekend travel, romantic getaways, etc.)
- Each local promotion or event page has “micro-formats” applied to it, which are rich snippets of data that signify to a search engine that these events are in fact stand-alone, current events, with exact starting and ending times associated. These ensure that all of our events are viewed as “current” rather than repetitive or stagnant.
- Schemas codes are also incorporated on all time-sensitive landing pages: local promotions, special offers or events at the property and in the destination, as well as on a variety of pages site-wide: dining, accommodations, hotel services and amenities, etc.
The result? A typical single-property website has 40-60 pages of content indexed by Google. The HeBS Digital CMS Premium allows clients to build a multitude of new landing pages and fresh content over time, and typically has over 2,500 -4,500 pages of relevant and deep content indexed by the search engines.
Download our product description for more details on the HeBS Digital CMS Premium.
HeBS Digital CMS Enterprise
The most advanced in the industry today and best for deep content and multi-property websites, the fully customized hotel CMS allows the client to add and edit both textual and visual content on a 24/7 basis, add new hotel properties within minutes, publish/un-publish pages and hotel mini-sites, control the featured special and promo tiles, manage the photo selection on property pages and photo galleries, manage SEO and Omniture Analytics on every page, and more. This solution is ideal for hotel chains, multi-property resort and hotel companies.
The fully customized HeBS Digital Content Management System is based on a multi-level authorization module featuring the ability to add, remove or update all content on the brand website including:
- Update any page on the website: text, photos, meta data, website analytics code
- Easy WYSIWYG editor: updates done in seconds
- Copy and paste from word
- Create/delete new pages and content sections within seconds
- Add a new property/remove properties
- Publish/un-publish content
- Create marketing landing pages
- Control Special Offers and Featured Tiles
- Custom background designs
- eRFPs, Calendars of Events, Blog, Maps
- Analytics and tracking