HeBS Digital CMS technology has been named a finalist in the Best Software Programming/Design category in The 2013 American Business Awards ℠ , the nation’s premier business awards program.

The explosion of the mobile and tablet channels presented a major challenge to hotel marketers: creating and managing digital content throughout three distinct distribution and marketing channels - desktop, mobile and tablet, as well as publishing the hotel’s latest special offers and promotions on the hotel’s various social media profiles. HeBS Digital’s proprietary CMS technology was designed to do just that and help hoteliers maximize presence and revenue from the “three screens”.

HeBS Digital’s CMS technology serves as much more than a content management system. It acts as a digital marketing content solution, giving busy hoteliers a way to simply and successfully utilize their hotel website to generate maximum bookings and boost revenues. It also serves as a centralized digital content depository, conveniently corralling all the resources on which outliers rely in one easy-to access location.

The HeBS Digital CMS technology is the most advanced CMS in the hospitality industry today. Notable features include:

• Innovative architecture facilitating fast download speeds
• Full compliance with the Google Panda and Freshness SEO updates
• Ability to change the look-and-feel design of the hotel website with a click of a button
• Dynamic content personalization
• A suite of reservation conversion features
• Support of responsive design on the server side (RESS)

HeBS Digital proprietary CMS technology has two versions: CMS Premium for single properties (hotels, resorts, casinos) and CMS Enterprise for multi-property websites, hotel and resort brands and chains.