World-Class Analytics & Reporting Powered by Adobe Omniture and DART

HeBS Digital, the industry leader in hotel Internet marketing, employs for its clients the leading industry analytical application tool, Omniture, as well as DoubleClick's DART for Advertisers (DFA), the industry's standard display advertising solution. Both of these tools are utilized by many of the major hotel brands and leading online intermediaries in rigorous travel Internet marketing efforts. Through HeBS Digital's Omniture and DFA Master Licenses our clients now can enjoy the same state-of-the-art analytics as the major hotel brands and online intermediaries at fraction of the cost.

Reporting Features:

HeBS Digital's clients will receive real time data reflecting the results of their online marketing efforts. Monthly reports using these tools are sent out once a month. Additionally, clients have 24/7 access to their Omniture reports, providing the most sophisticated tools in the industry. The following crucial metrics are just some of the reports that can be provided by these two superior tools:

Conversions on the site from:

• Website activity
• Search marketing campaigns on Google, Yahoo, MSN, etc.
• Strategic linking
• Email marketing to the hotel's opt-in list
• Email/online sponsorships
• Display ads
• Offline/online conversion campaigns

ROI of internet marketing campaigns:

• Compare ROI of different campaigns
• Set up business rules to focus on highest ROI keyword terms and campaigns
• Track users for long periods of time (generally 30 days) after seeing or responding to your advertisements
• Track post-click activity: (what happened after the user clicked on your PPC listing and did not book right away)
• Track post-impression activity: (e.g. who saw your display ad and several days later booked your hotel)
• Click-stream analysis of the website (which pages work, which do not, which pages or page elements produce highest ROIs)
• Behavioral mapping of the website user-track who goes where and who does what on your site
• Origins of bookers (did they come from the NYTimes.com ad or from a referral from MSN?)
• Abandonment Rates and points of "weakness" on the site
• For management companies: tracking cross-sells among various hotels (e.g. who came to the site from a 'Hotel A' campaign and booked a room at 'Hotel B')

"Pedestrian" metrics, such as:

• Unique Visitors and Visits
• Pageviews
• Time Spent on the site
• Entry/Exit Pages
• Referrers
• Keyword Analysis