Online Hotel Marketing Starts and Ends with Award-Winning Design

Hotel Internet marketing starts and ends with the hotel website. The hotel website has become the first, the only and in many cases the last point of contact with the travel consumer. Enhancing and optimizing the hotel website should be your top priority. Our experience shows that any website optimizations, enhancements or re-designs pay for themselves within 3-4 months.

HeBS Digital will build you a state-of-the art, fully optimized website. Direct Online Marketing and Distribution starts and ends with the hotel website, so the goal is clear: create a fully optimized consumer-focused website with robust user-friendliness, search engine-friendliness, travel booker-friendliness, Web 2.0-friendliness, and mobile-readiness. This will inevitably enhance your website usability and performance, secure visibility on the Web, increase conversion rates and boost Internet-related direct-to-consumer bookings. Click here to view our website design awards.

Click here to read a case study on HeBS website design services, and how a hotel website design can pay for itself within 3 months.

The Hotel Website The Main Hub for Multi-Channel Customer Engagement

Most hotel websites are not designed to handle today's hyper-interactive consumer and read like a static online brochure. Many hotel websites offer dead, stale textual and visual content. There are no interactive Web-2.0 features engaging the travel consumer and soliciting his/her participation and input.

The Hotel Website The Main Hotel Revenue Driver

Today's hotel website carries the burden and responsibility of generating the bulk of bookings for the property. This year 45% of all hotel bookings in North America will be online. Across the industry, in 2010, Direct Online Channel sales (via the hotel website) will exceed 62% of total online hotel bookings.

Best Practices for Today's Hotel Website Design

When re-designing the website, hoteliers need to understand that website design is not an art and it is certainly not rocket science - it is a creative solution to a business problem.

Your site needs to "meet and exceed" user objectives and not provide any obstacles to achieving these objectives. If the hotel site has a solid, professional design layout that is supported by easy-to-understand navigation, helpful functionality and relevant textual and visual content, users will stay longer and will explore the site deeper ultimately resulting in bookings.

Read HeBS Digital's latest article on the subject: "Best Practices in Hotel Website Design."

Read what a HeBS Digital client had to say, after winning a W3 award for their website, www.TheLVH.com

"This honor reinforces HeBS Digitial as the industry leader in Internet marketing for the hospitality industry.  Our property maintains an extremely high set ofstandards for everything we do and HeBS digital greatly exceeded our expectations with the creation of our new website.  They achieved exactly what we were looking for by providing online users with a quality and engaging experience, sophisticated and easy-to-use navigation and vivid imagery.  This new website allows The LVH (formerly Las Vegas Hilton) to secure a stronger position relating to online room bookings in the competitive Las Vegas market.”

-Ken Ciancimino, Executive Vice President of Administration