Direct Online Internet Marketing Strategy
Expert Marketing Strategies for Hotel Success Online
HeBS Digital, founded in 2001, is the hospitality industry’s only firm to offer Direct Online Channel Strategic Advice and Best Practices, in addition to its Award-Winning Full-Service Hotel Digital Marketing and website design services. HeBS Digital has pioneered many of the "best practices" in the direct online channel and hotel Internet marketing, and specializes in helping hoteliers boost their direct hotel Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs.Our HeBS Digital experts are recognized "thought leaders" in the hospitality industry, and are published authors, frequent guest speakers and presenters at hospitality industry and association events, Internet marketing conferences, as well as lecturers and adjunct professors on hotel e-commerce.
Over the years, HeBS Digital has had Strategic Online Channel Strategy engagements with who’s who in the hospitality industry, including: Mandarin oriental, Fairmont, Inter-Continental Hotels, Starwood, Loews Hotels, Millennium and Copthorne, Raffles Hotels, Swissotel, Choice Hotels, Langham Hotels, Viceroy Hotels & Resorts, Morgans Hotel Group, JDV Hotels, etc.
Why the Direct Online Channel should be the main focus for hoteliers? Please read about the “The Law of unintended channel share loss”, as well as HeBS Digital CEO’s HOTELS Magazine Special Report “Controlling Distribution Costs in Hospitality”.
Here is only a sample of HeBS Digital’s Direct Online Channel Strategic Consultation Services:
- Direct Online Channel Strategy
- Digital Marketing Best Practices Consulting
- Hotel Brand Website Gap Analysis
- Multi-Channel Marketing Gap Analysis
- Mobile Marketing Strategy & Gap Analysis
- Social Media Strategy & Gap Analysis
- Hotel Management Company E-Commerce Strategy
- Property-Level E-Commerce Strategy (for hotel brands and multi-property companies)
- Digital Marketing Budget Gap & Analysis and Action Plan
- Digital Marketing Performance Evaluation
- Audit the Auditors Gap Analysis (Audit in-house E-Commerce Teams or Agency of record)
- Emerging Trends & Projections
- eCRM Strategy
- GDS and CRS Technology and Booking Engine Vendor Analysis
- Website Analytics Analysis and Recommendations
- Live Chat and Call Analytics Analysis and Recommendations
Please contact us to schedule a conference call or a one-to-one meeting to discuss your needs.