HeBS Digital has once again designed and launched a Shell Vacations Hospitality holiday season mini-site, this year spinning the traditional Black Friday idea into a White Wednesday promotion. The site and preliminary contest launched November 1. A 6-day sale begins on Wednesday, November 21, promoting participating Shell Vacations Hospitality locations. The sale and contest culminate on Monday, November 26.
The “Claim Your Getaway” mini-site shows a conveyor belt of luggage moving along at an airport baggage claim. Each bag represents one of Shell Vacations Hospitality’s destinations participating in the sale. The background flashes scenes from the respective destinations as users scroll over each bag. Visitors to the site will also note the scrolling social feed, posting Twitter and Facebook updates as if they were airplane departures or arrivals.
Beginning November 1 and leading up to the White Wednesday sale, a secret code word is revealed periodically, and the final 12-word code will reveal a question. Those who collect every word will be able to enter the secret question and are registered to win the grand prize: a 16 GB iPad mini. Users can sign up for sneak peek alerts in order to get all of the clues.
Meanwhile, the 6-day sale begins that same day—at midnight on Wednesday, November 21—offering discounts at up to 50% off at Shell Vacation Hospitality getaways in Hawaii, Las Vegas, San Francisco, Napa, San Diego, Ontario, and more. An added bonus for visitors is a $50 voucher, good for a discount on any January 2013 hotel stays at participating resorts.
Shell Vacations Hospitality offers a collection of 19 resorts, hotels and lodges throughout North America ideal for family vacations, romantic getaways, reunions and business trips.
Click here to view the Shell Vacations Hospitality “Claim Your Getaway” Travel Sale, and be sure to check out the 6-day promotion beginning November 21!