HeBS digital Blog

Hotel Roger Williams, located in Midtown Manhattan, has partnered with HeBS to produce an ROI-generating, award-winning website and Internet marketing campaigns. Hotel Roger Williams chose HeBS for its reputation as the leading hotel Internet marketing and direct online channel strategy firm in the country. With over 15 years of hotel Internet marketing experience, HeBS has won over 100 awards for our various services – web design, web usability, Internet marketing campaigns, Web 2.0 efforts and so forth. HeBS in the only marketing firm to offer these award-winning services while at the same time providing direct online channel strategy and consulting to our clients.

The unique boutique hotel in Murray Hill with premier dining, meeting space, and a legendary location will certainly benefit from HeBS’ comprehensive hotel Internet marketing services in the form of incremental revenues, increased exposure in organic search and one-of-a-kind hotel website design. As per industry’s best practices, the new Hotel Roger Williams website will be fully optimized, user-friendly, web 2.0-friendly and booker-friendly. Special features include copywriting and copy enhancements, up to 35 pages of development, a visual gallery, guest e-mail capture and storage technology, eRFP system for groups and meetings, a 10 page mobile website, HeBS’ next-generation CMS Plus with automated content push to social media profiles and property’s mobile site, and much more.

In addition, HeBS will develop, implement and manage the Internet Marketing Campaign for Hotel Roger Williams which includes but is not limited to:

• Dedicated Account Manager
• Direct Online Channel Strategy
• Budget Development
• E-Mail Marketing
• Online Advertising Campaign Launch and Management
• Paid Search Management
• Monthly Reporting and Analysis

Quietly confident and cosmopolitan yet colorful and fun, the newly redesigned Hotel Roger Williams in Midtown Manhattan is a well-kept secret among savvy travelers. The newly redesigned hotel offers a vibrant blend of Rafael Viñoly architecture, brilliant color palettes and exuberant textures. Guests can enjoy premier dining at The Roger, plan elegant functions for up to 75 people and explore the endless attractions just minutes away from the hotel.

Nestled in the heart of Midtown, this charming hotel is located on Madison Avenue just blocks from Grand Central Station, the Empire State Building, a short stroll from SoHo, the Fashion District, Union Square, Park Avenue, and the West Village.

Stay tuned to development of the new Hotel Roger Williams website created by HeBS in the near future.

Pacifica Hotel Company, which operates a collection of distinctive hotels along the California Coast, has partnered with HeBS to produce seven award-winning websites and Internet marketing campaigns for its Best Western properties. Having already enlisted HeBS’ expertise for Jamaica Bay Inn and its restaurant, Vū, Pacifica Hotel Company chose HeBS for its reputation as an industry-leader in hospitality Internet marketing with over 15 years of experience.

The seven Best Western properties operated by Pacifica Hotel Company include the Best Western Lighthouse Hotel in Pacifica, the Best Western Half Moon Bay Lodge in Half Moon Bay, the Best Western Fireside Inn in Cambria, the Best Western Sunrise in Redondo Beach, the Best Western Inn at Marina del Rey, the Best Western Carlyle Inn in West L.A., and the Best Western Blue Sea Lodge in San Diego. The properties will benefit from HeBS’ comprehensive hotel Internet marketing services in the form of incremental revenues, increased exposure in organic search and state-of-the-art website design. The seven new websites will adhere to industry best practices as user-friendly, search engine-friendly, web 2.0-friendly and booker-friendly websites. Special features include an interactive calendar of events, booking engine integration, SEO, copywriting and copy enhancement, a visual gallery, guest e-mail capture and storage technology, online information request form, Google API interactive map with directions and much more.

As part of a Direct Online Channel Strategy, HeBS will also develop and implement competitive hotel Internet marketing campaigns for each property, which will include:

• Dedicated Account Management
• Direct Online Channel Strategy
• Budget Development
• Online Advertising Campaign Launch and Management
• Paid Search Management
• Monthly Reporting and Analysis

Boasting a collection of 21 properties, Pacifica Hotels offers value for business and leisure travelers with prime locations in coastal destinations. Stay tuned for more information on the development of the new Best Western websites created by HeBS in the coming year.

Oak Bay Beach Hotel, located on the waterfront in Victoria, British Columbia, has partnered with HeBS to produce an ROI-generating and award-winning website and Internet marketing campaigns. Oak Bay Beach Hotel chose HeBS for its reputation as an industry-leader in hospitality Internet marketing with over 15 years of hotel Internet marketing experience.

The world-class destination resort with a seaside spa, fine dining, and vacation rental opportunities, will benefit from HeBS’ comprehensive hotel Internet marketing services in the form of incremental revenues, increased exposure in organic search and state-of-the-art website design. As per industry’s best practices, the new Oak Bay Beach Hotel website will be user-friendly, search engine-friendly, web 2.0-friendly and booker-friendly. Special features include HeBS award-winning Content Management System (CMS) functionality with automated content push to social media profiles and property’s mobile site, interactive calendar of events, booking engine integration, Flash animations, SEO, copywriting and copy enhancement, a visual gallery, guest e-mail capture and storage technology, eRFP functionality, online information request form, Google API interactive map with directions and much more.

In addition, HeBS will develop, implement and manage the Internet Marketing Campaign for Oak Bay Beach Hotel which includes but is not limited to:

• Dedicated Account Manager
• Direct Online Channel Strategy
• Online Media Campaign Launch + Management
• Search Engine Marketing (SEM)
• Website SEO Optimization
• Ongoing Audits & Optimizations
• Email Marketing Management
• Budget Proposals and Reviews
• Social Media Marketing
• Mobile marketing
• Professional Development and Training
• Market Research
• Latest Trends & Best Practices
• Monthly Reporting & Analysis

Set among the stately mansions of prestigious Oak Bay, the celebrated English Country manor House is currently under redevelopment but will soon become Victoria’s first luxury resort and spa with private residences. The sophisticated hotel will feature Tudor-inspired architecture and restored vestiges of the past. In addition, Oak Bay Beach Hotel will offer luxurious condos and waterfront condominiums for the ultimate experience in resort living.

This charming hotel is situated among Oak Bay’s active outdoor community, close to the sea and in view of majestic coastal mountains. The Victoria Golf Club is directly across the street from Oak Bay Beach Hotel and the Oak Bay Marina and Oak Bay Village – full of markets, cafés, and ample places to stroll or jog – are just a few steps away.

Stay tuned to development of the new Oak Bay Beach Hotel website created by HeBS in the near future.

Hotel ZaZa, located in the distinct resort destinations of Uptown Dallas and the Houston Museum District, has partnered with HeBS to produce an ROI-generating and award-winning website and Internet marketing campaigns. Hotel ZaZa chose HeBS for its reputation as a Direct Online Channel pioneer and its dedication to their clients’ bottom line and ROI. YTD HeBS’ average ROI across its client portfolio exceeded 2200%.

The fashionable hotels, which blend the best of business travel with the luxury and sensuality of a destination urban resort, will benefit from HeBS’ comprehensive hotel Internet marketing services, including state-of-the-art website design and search engine optimization (SEO) to produce a website as per industry’s best practices that is user friendly, search engine friendly, web 2.0 friendly and booker friendly. Special features include CRM and customer engagement tools, property-controlled interactive calendars of events , a property-controlled special offers and featured specials content management system (CMS), integrated links to social media profiles,  and an eRFP for groups, meetings and weddings.

In addition HeBS will design and launch a state-of-the art mobile website. As part of a comprehensive Direct Online Channel Strategy, HeBS will launch, implement and manage full-service Internet marketing campaign for Hotel ZaZa’s Dallas and Houston locations, including:

• Dedicated Account Management
• Direct Online Channel Strategy
• Budget Development
• Online Advertising Campaign Launch and Management
• Paid Search Management
• Email Marketing Management
• Social Marketing
• Mobile Marketing
• Strategic Link Building
• Monthly Reporting and Analysis

Located in the one of the city’s most upscale districts, Hotel ZaZa Houston is a premier luxury hotel providing guests with an urban oasis nearby some of the best shopping, art galleries and museums in Texas. Ideal for romantic getaways or business trips, Hotel ZaZa welcomes guests to unwind and experience the very best of Houston.

Hotel ZaZa Dallas, situated in the chic uptown area of Dallas, creates a distinct experience for guests. Featuring one-of-a-kind suites and luxury guestroom accommodations, a fine dining restaurant and in-house day spa, this hotel in Dallas, TX is a premier leisure and business destination. Guests have easy access to the best of Dallas when they stay at Hotel ZaZa Dallas, including the famous West Village and Knox Park.

Stay tuned to development of the new Hotel ZaZa website created by HeBS in the near future.