HeBS Digital proudly announces the launch of Shell Vacation Hospitality’s “Summertime… And the Savings Are Easy!” minisite, www.shellhospitality.com/summer.
Archive for the ‘HeBS News & Press Releases’ Category
HeBS Digital Announces the Launch of Shell Vacation Hospitality’s Summer Sale Minisite!
Wednesday, May 23rd, 2012HeBS Digital Releases a Next-Generation Solution to Manage the Hotel’s Digital Content
Tuesday, May 22nd, 2012HeBS Digital Announces its New CMS Premium (Content Management System) to Manage the Desktop, Mobile and Tablet Website
New York, NY (May 22, 2012) – HeBS Digital, the leading digital marketing and direct online strategy firm for the hospitality industry, is excited to announce the release of its newest website Content Management System, the HeBS Digital CMS Premium, which addresses the growing industry need for a centralized “digital content depository”.
The explosion of the mobile channel and the emergence of the new tablet channel presented a major challenge to hotel and travel marketers: creating and managing digital content throughout three distinct distribution and marketing channels – desktop, mobile and tablet. There is an obvious need for a centralized digital library that services all three channels. HeBS Digital’s proprietary CMS Premium provides exactly this functionality and serves as the hotel’s digital content depository of textual and visual content.
The HeBS Digital CMS Premium was specifically engineered to provide hoteliers with the flexibility to customize their site on-the-go and refresh content immediately to accommodate the Google Panda and “Freshness” SEO updates. This solution also allows for automated content push to the hotel’s social media profiles on Facebook, Twitter, and the hotel’s mobile and tablet sites, enabling the hotel to maintain content freshness and accuracy across all marketing channels.
The HeBS Digital CMS Premium provides a wealth of possibilities for hoteliers. A hotel marketer can add and edit textual and visual content at any time, publish or un-publish new special offers, create packages and promotions, control the featured special promo tile on the Home Page, manage photos, and automatically push new specials and promotions to social media profiles and mobile websites.
The ability to update, add to and refresh a site is crucially important for several reasons. Hoteliers can avoid expensive third-party edits and revisions and save time by updating their own copy, specials and photo galleries. The power to easily refresh meta data and on-page copy allows hoteliers to respond immediately to Google Panda updates and maintain strong SEO performance.
“The value of the HeBS Digital CMS Premium is multi-dimensional,” said Max Starkov, President & CEO of HeBS Digital. “In addition to saving hoteliers precious dollars in the form of website maintenance charges, the CMS Premium serves as the hotel’s main depository of textual and visual digital marketing content to be used across all three channels: desktop, tablet, and mobile. It transforms the property website from merely an online brochure to a fully equipped direct online sales tool. The HeBS Digital CMS Premium allows clients to build a multitude of new landing pages and fresh content over time, and a website with this solution typically has over 2,500 -4,500 pages of relevant and deep content indexed by the search engines. With the HeBS Digital CMS Premium, the hotelier has a firm grip on the reins of their site – no special content management skills or HTML knowledge required!”
The flexibility of the HeBS Digital CMS Premium allows hotel marketers to:
- Build a centralized library of the hotel’s digital content: textual and visual
- Create fresh, engaging and unique content on the fly
- Add deep, relevant local content the search engines highly value
- Incorporate micro-formats and Schema codes to indicate “freshness” of content to search engines
- Push timely content such as special offers and promotions, as well as events and happenings to social media platforms
- Sync with the hotel’s mobile and enhanced tablet site to automatically push content updates live to mobile and tablet users
The HeBS Digital CMS Premium serves as much more than a Content Management System. It acts as a digital marketing content solution, giving busy hoteliers a way to simply and successfully utilize their hotel website to generate bookings and boost revenues.
About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (www.HeBSDigital.com).
HeBS Digital has pioneered many of the “best practices” in hotel digital marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 190 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are profiting from HeBS Digital’s hospitality digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or success@hebsdigital.com.
Editorial Contact:
Mariana Mechoso Safer
HeBS Digital
Phone: 212-752-8186
Email: mariana@hebsdigital.com
Web: http://www.hebsdigital.com
Facebook: http://www.facebook.com/hebsdigital
Twitter: https://twitter.com/HeBS_NYC
LinkedIn: http://www.linkedin.com/company/hospitality-ebusiness-strategies
Google+: https://plus.google.com/107562536911518066194/posts
HeBS Digital Announces the Launch of the Revere Hotel Website
Wednesday, May 9th, 2012
HeBS Digital is proud to announce the launch of the Revere Hotel website, www.reverehotel.com.
HeBS Digital Partners With ReviewPro to Offer Reputation Management to its Worldwide Client Base
Friday, May 4th, 2012New York, NY – May 4, 2012. HeBS Digital, the leading hotel digital marketing and direct online strategy firm for the hospitality industry, has selected ReviewPro to help hoteliers increase guest satisfaction and online revenue by easily and effectively managing their online reputation and presence in leading social media and review websites.
ReviewPro provides analysis, customer intelligence, and competitive benchmarking through real-time alerts, automated reporting and a user-friendly online dashboard to help hotel professionals more effectively manage across their entire organization. The company aggregates hundreds of millions of social media mentions, in over 20 languages, from hundreds of the most relevant Online Travel Agencies (OTAs), review websites and social media platforms.
“We are focused on driving direct revenue for our clients, and since our research indicates online reviews are the type of social media content typically viewed immediately prior to making a booking decision, the importance of reputation management and social media monitoring is very clear,” said Max Starkov, President & CEO of HeBS Digital. “ReviewPro provides unparalleled data analysis and reporting to help hotels to better understand their customers, and extract the insight for action needed to deliver better service and maximize revenue growth.”
Over the last few years, online customer reviews and social media have reached an unprecedented level of awareness within the hotel industry. Executives from hotel groups of all types around the world are beginning to see review analytics as an opportunity to achieve operational and service excellence. Yet the hotel industry is still a long way from complete adoption. Managers are realizing it is one thing to decide on a strategic initiative, and another thing to fully implement new technology.
The new partnership addresses this market need. Together, ReviewPro and HeBS Digital provide world-class technology, support, and assistance at all points of the reputation management program planning and execution process.
RJ Friedlander, CEO of ReviewPro, commented, “Our solution provides insights that will make it easier for HeBS Digital clients to not only understand conversations in social media that are important to participate in, but also look at all the social data in aggregate to identify and act on trends. Social feedback is acting as a ‘24/7 virtual mystery shopper’ that has implications in all areas of hotel management: from marketing and PR, to sales and distribution, to operations and brand management. We are excited about this partnership and look forward to working together to provide HeBS Digital’s clients with the analysis, customer intelligence, competitive benchmarking and automated reporting to help improve all areas of their businesses.”
HeBS Digital now includes the ReviewPro platform in their Customer Review Services, designed to help hotel organizations maximize the opportunity that exists on the social web to better understand customers and business performance, and identify areas for revenue growth.
About HeBS Digital:
Founded in 2001, HeBS Digital (Hospitality eBusiness Strategies), the hospitality industry’s leading full-service digital marketing and direct online channel strategy firm, based in New York City (www.HeBSdigital.com).
HeBS Digital has pioneered many of the best practices in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won more than 180 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, IAC Awards, etc.
A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or success@hebsdigital.com.
About ReviewPro:
ReviewPro enables hoteliers to increase guest satisfaction and online revenue by more effectively managing their online reputation and presence in leading social media sites. After rapid growth in the European market, the company has expanded internationally and quickly grown its client roster to thousands of hotels in more than 60 countries, including the Roger Smith Hotel, the Beverly Hills Hotel, Hotel Bel-Air, Ace Hotel, Montage Hotels & Resorts, Mammoth Mountain Resorts, Red Carnation Hotels, citizenM Hotels, Louvre Hotels Group and Meliá Hotels International. For more information, visit http://www.reviewpro.com
Editorial Contact:
Mariana Mechoso Safer
HeBS Digital
Phone: 212-752-8186
Email: mariana@hebsdigital.com
Web: http://www.hebsdigital.com
Facebook: http://www.facebook.com/hebsdigital
Twitter: https://twitter.com/HeBS_NYC
LinkedIn: http://www.linkedin.com/company/hospitality-ebusiness-strategies
Google+: https://plus.google.com/107562536911518066194?prsrc=3
HeBS Digital to Present at EyeforTravel‘s Online Marketing Strategies for Travel 2012
Thursday, May 3rd, 2012New York, NY – May 3, 2012 - HeBS Digital, the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm, today announces President & CEO Max Starkov will present during EyeforTravel’s Online Marketing Strategies for 2012, to be held in June 5-6 in Miami, FL. Starkov will present during the panel “Best Practice Mobile Strategies for 2012 & Beyond.”
For nearly a decade, this yearly EyeforTravel event has helped hundreds of travel marketers understand the world of online marketing, keep up with the latest trends, and find out what they need to do to succeed online.
“The mobile channel is a hotel distribution channel that is exploding – in Q1 2012, five percent of online bookings came from mobile devices across HeBS Digital’s hotel client portfolio” said Starkov. “The projected growth rates for U.S. mobile travel bookings are astounding and will exceed $8 billion in 2013. Over 21% of queries on Google in Q1 2012 were via mobile and tablet devices. Next year there will be over 75.6 million U.S. tablet users: vs. only 13 million in 2010 (eMarketer). I look forward to speaking at the conference in June, and guiding hoteliers on how to adequately respond to this growing demand for mobile travel services. Attendees will come away from the conference with an understanding that smartphones and tablets are changing how we do business in hospitality, how we market, and how we service customers.”
During the panel, Starkov will cover the following topics:
- Exploding Mobile Web Usage: Morgan Stanley projects that by 2014 mobile web users will surpass “traditional” desktop Internet users
- Mobile Marketing Do’s and Don’ts for 2012
- The Year of SoLoMo (Social, Local, Mobile): How to reap the benefits from engaging the hyper-connected consumer to keep connected with your brand on a local level
- Budgeting for Mobile: How much you should budget for mobile marketing and mobile developments
- Tablets as a New Device Category and Marketing/Distribution Channel: This channel needs to be treated and marketed to separately from desktop and mobile devices
“We are excited to have Max Starkov, a thought leader in hotel digital marketing and distribution, on this panel,” said Brian Smith, EyeforTravel’s Global Events Director. “Mr. Starkov is well-versed in this subject and always provides hoteliers with useful and actionable advice to help significantly grow their ROIs. I have no doubts this session on the exploding mobile channel will be an eye-opening experience for the conference participants.”
Note: Exclusive to HeBS Digital clients, partners and HeBS Digital Report subscribers: Quote “HeBS150” and claim a $150 discount off the usual rates to attend this online travel and hospitality conference, featuring some of the brightest online marketing minds from the biggest travel companies. You can access the secure registration page by clicking here.
About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (www.HeBSDigital.com).
HeBS Digital has pioneered many of the “best practices” in hotel digital marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 190 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are profiting from HeBS Digital’s hospitality digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or success@hebsdigital.com.
Editorial Contact:
Mariana Mechoso Safer
HeBS Digital
Phone: 212-752-8186
Email: mariana@hebsdigital.com
Web: http://www.hebsdigital.com
Facebook: http://www.facebook.com/hebsdigital
Twitter: https://twitter.com/HeBS_NYC
LinkedIn: http://www.linkedin.com/company/hospitality-ebusiness-strategies
Google+: https://plus.google.com/107562536911518066194/posts
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