HeBS Digital cares! Last week, our employees participated in Back on My Feet (BoMF)’s Sneaker Week, raising money and awareness for National Hunger and Homelessness Awareness Week, November 14—18, 2011.
Companies participating in S
neaker Week encouraged their employees to wear sneakers to work for a $5 donation to Back on My Feet. Employees could dress down and know that they were doing good, with the funds raised going towards Back on My Feet’s mission of providing and promoting change around the social perception of homelessness.
Back On My Feet hoped to raise $1 million from 200,000 nationwide employees during Sneaker Week, giving 500 individuals the chance to go from a life of dependency and homelessness to a life of independence and self-fulfillment. HeBS fully supports Sneaker Week and Back On My Feet’s mission and is delighted that their employees seek to help the cause while they wear their comfortable shoes.
To read more about other HeBS Digital charitable initiatives, please click here.
About Back on My Feet
Back on My Feet (BoMF) is a national nonprofit organization that promotes the self-sufficiency of people experiencing homelessness by engaging them in running as a means to build confidence, strength and self-esteem. Individuals living in homeless shelters participate in Back on My Feet’s six- to nine-month running-based program in which members earn the opportunity to move their lives forward through the many resources provided within the program, such as financial literacy, education, workforce development, legal aid and employment and housing opportunities. Each member is eligible for a $1,250 grant that is earned through attendance and attitude at the morning runs three days a week. The organization has received incredible media attention from NBC Nightly News, ABC World News, CNN, and The Today Show for its success in tackling this difficult social issue.
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