New York, NY (May 10, 2013) – HeBS Digital is excited to announce that the HeBS Digital CMS Premium has been named a finalist in the Best Software Programming/Design category in The 2013 American Business Awards SM and will ultimately be a Gold, Silver or Bronze Stevie® winner in the program. (more…)
Archive for the ‘HeBS Digital’ Category
HeBS Digital’s CMS Technology Named Finalist for Best Software Programming by the 2013 American Business AwardsFriday, May 10th, 2013
This article was co-authored by Max Starkov and Mariana Mechoso Safer and is HeBS Digital’s contribution to HotelExecutive.com’s Hotel Business Review Feature Focus series.
Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the terms “mobile marketing” and “mobile technology” really evolved to include not just mobile phones. Tablet devices such as the iPad, Samsung Galaxy and Google Nexus quickly became a significant part of the travel planning and booking process. To make matters even more complicated, while mobile phone and tablet devices are considered “mobile” devices, they should be treated as separate distribution channels with their own respective marketing initiatives. (more…)
During the week of November 12 – November 16, HeBS Digital proudly participated in Sneaker Week! Team members donned a variety of sneakers, from hi-tops to low-tops and everything in between, in support of Back on My Feet’s Sneaker Week and National Hunger and Homelessness Awareness Week. (more…)
HeBS Digital hosted a successful webinar last Wednesday, October 10, illustrating a step-by-step path toward building a strong 2013 hotel digital marketing budget. Presented by Mariana Mechoso Safer, Vice President, Marketing, and Margaret Mastrogiacomo, Senior Manager, Interactive Media & Creative Strategy, the webinar covered a wide variety of topics, including the state of the hospitality industry, a comparison of hotel marketing channels, case studies and sample budgets, and a complete analysis of the core marketing initiatives needed in any successful digital marketing plan for the upcoming year.