In December, we asked Hoteliers if they viewed Expedia’s new reward program as a threat to their own loyalty programs. 66.7% said they did not view the new reward program as a threat.
Make sure to participate in this month’s survey, “Do you achieve the desired ROI from your Internet marketing efforts?”
In November, we asked Hoteliers if they viewed consumer generated media
(CGM) as a threat or an opportunity. The majority of respondents, 81.8%,
viewed CGM as an opportunity. Make sure to participate in this month’s
survey,
“Is Expedia’s new Reward Program a threat to hoteliers and their direct customers?”
In October, we asked Hoteliers if they planned on increasing their 2007
Internet Marketing Budget. An overwhelming majority – 90% – said yes,
they do plan on increasing their Internet marketing budget for 2007.
Make sure to participate in this month’s survey,
“Is consumer generated media a threat or an opportunity?”
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