Hospitality eBusiness Strategies

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Presenting the Results of the 2nd Hotel Internet Marketing Benchmark Survey

Thursday, February 21st, 2008

For the second year in a row, HeBS is pleased to present the results of the 2008 Benchmark Survey on Hotel Internet
Marketing Budget Planning and Best Practices in Hospitality.

We would like to thank everyone who participated. These survey results are extremely beneficial to the industry as they help us identify trends in Internet marketing, show us how Internet marketing strategies are evolving over the years, and most importantly, the results provide hoteliers with insights into what they should be doing in their Internet marketing strategy to generate robust ROIs from their website this year.

Is your online business coming from your own website more than third parties? What are you spending the highest proportion of your Internet marketing budget on this year?

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