HeBS digital Blog

NEW YORK, NY, April 15, 2013 –HeBS Digital received four Internet Advertising Competition (IAC) awards, raising the bar once again for digital technology, hotel website design and digital marketing campaigns. These awards honor excellence and innovation in nine different online categories.

HeBS Digital, the industry leader in hotel digital marketing services, website design and direct online channel strategies, was the proud recipient of four Internet Advertising Competition (IAC) awards. The agency took home awards for “Best Hotel and Lodging Interactive Application,” “Best Hotel and Lodging Online Ad,” “Best Hotel and Lodging Email Message,” and “Outstanding Website.”

HeBS Digital received the following IAC Awards, including three ‘Best of Industry’ awards:

BEST HOTEL AND LODGING INTERACTIVE APPLICATION
Shell Vacations Black Friday Travel Sale

BEST HOTEL AND LODGING ONLINE AD
Lake Lanier Family Getaway Banners

BEST HOTEL AND LODGING EMAIL MESSAGE
Yotel New York Holiday Emailer

OUTSTANDING WEBSITE
Loews Hotels Cyber Monday Sale

“HeBS Digital knows how to create multichannel marketing campaigns that simply work,” said Max Starkov, President & CEO of HeBS Digital. “We do this by utilizing our proprietary digital technologies, in-house creative talent, and by planning campaigns that are ROI-centric, focus on driving direct bookings, and target our clients’ concrete business needs and goals. Each of these award entries has something in common – they produced incremental revenues and record-breaking ROIs.”

“Having partnered with HeBS Digital for many years, we have come to trust their recommendations when it comes to our website and digital marketing campaigns” said Stephanie Orr, Director of Sales & Marketing at Lake Lanier Islands Resort. “HeBS Digital knows how important families are to our resort, and they built an entire campaign around targeting this market. The banner ads were a big part of this campaign – and we can see that they are really working!”

The Internet Advertising Competition (IAC) Awards are presented by the Web Marketing Association to honor excellence in online advertising, to recognize the individuals and organizations responsible, and to showcase award-winning Internet advertising. Ninety-six industries are represented in nine online formats, which includes: social media, online advertising, video, mobile, email, and newsletter awards.

The Internet Advertising Competition (IAC) Awards are presented by the Web Marketing Association to honor excellence in online advertising, to recognize the individuals and organizations responsible, and to showcase award-winning Internet advertising. Ninety-six industries are represented in nine online formats, which includes: social media, online advertising, video, mobile, email, and newsletter awards.

About HeBS Digital:

Founded in 2001, HeBS Digital is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (www.hebsdigital.com).

HeBS Digital has pioneered many of the “best practices” in hotel digital marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 250 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are profiting from HeBS Digital’s hospitality digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or success@hebsdigital.com.

About International Advertising Competition:

The International Advertising Competition (IAC) awards companies and individuals for outstanding work in online media. Each year the IAC receives thousands of submissions in over 96 industries, all competing for recognition in nine categories. The contest is run by the Web Marketing Association (WMA) and was founded in 1999 after the WMA identified a need for celebrating achievement in online media. Learn more at www.iacaward.org.

Editorial Contact:

Mariana Mechoso Safer
HeBS Digital
Phone: 212-752-8186
Email: mariana@hebsdigital.com
Web: http://www.hebsdigital.com
Facebook: http://www.facebook.com/hebsdigital
Twitter: https://twitter.com/HeBS_NYC
LinkedIn: http://www.linkedin.com/company/hebs-digital