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Posts Tagged ‘web 2.0 marketing’

HeBS Digital Announces the Launch of the JW Marriott Indianapolis Indy Dream Getaway Sweepstakes

Thursday, January 19th, 2012

HeBS Digital is proud to announce the successful launch of the JW Marriott Indianapolis Indy Dream Getaway Sweepstakes: www.jwindysweeps.com.

 

JW Marriott Indy Sweepstakes

JW Marriott Indianapolis Sweepstakes

The sweepstakes, which was designed, marketed and written by HeBS Digital, gives participants 45 chances to win a $50 American Express Gift Card and one Grand Prize: a two-night getaway to Indianapolis, including tickets to concerts, sporting events, museums or other attractions and an array of onsite perks at the JW Marriott, Downtown Indy’s premier hotel. The sweepstakes is perfect for anyone looking for an Indy escape – whether that entails sports, live music, family attractions or just relaxation at the JW Indy.

Participants can enter the Indy Dream Getaway Sweepstakes once each day through February 22 to have a chance at the Daily Prizes and Grand Prize. The contest also includes forward-to-a-friend functionality, which awards a $250 American Express Gift Card to the participant who sends the contest link to the most valid email addresses via the official sweepstakes website. The Indy Dream Getaway Sweepstakes gives participants multiple ways to win!

The sweepstakes will boost daily visits to the hotel website while growing the property’s opt-in email list and expanding its presence on Facebook and Twitter. The sweepstakes will be marketed through email marketing, social media, online newswires, the forward-to-a-friend functionality and more.

The JW Marriott Indianapolis is Downtown Indy’s newest landmark, boasting 1,005 elegantly appointed guest rooms and more than 100,000 square feet of event and meeting space in the middle of the city. The largest JW Marriott in the world and the tallest hotel in Indiana, the JW Marriott Indianapolis attracts distinguished guests and serves as the perfect destination for a dream vacation to Indy.

Enter the Indy Dream Getaway Sweepstakes at the JW Marriott Indianapolis!

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HeBS Announces the Launch of The Carriage House Las Vegas 30-Day Military Sweepstakes!

Friday, July 8th, 2011

HeBS is proud to announce the launch of The Carriage House Las Vegas 30-Day Military Sweepstakes: http://sweeps.carriagehouselasvegas.com/.

Carriage House Las Vegas Sweepstakes

Carriage House Las Vegas Sweepstakes

This sweepstakes, designed, marketed and written by HeBS Digital, allows participants to enter once a day for 30 days to win a free one-night stay in a spacious one-bedroom suite at the military-friendly hotel situated just off the famed Las Vegas Strip. Ten lucky grand prize winners will also enjoy a free 4-night stay in a one-bedroom suite! This Las Vegas hotel sweepstakes awards Military members and veterans with deserving vacations filled with quality amenities and comforts, plus the excitement of numerous nearby attractions that feature Military discounts.

Contestants can enter the Las Vegas Military Sweepstakes every day between July 7th, 2011 and August 5th, 2011 to win the Daily Prizes and be entered to win one of the 10 Grand Prizes. The contest also features a forward-to-a-friend functionality which awards a $250 cash card prize to the person who refers the most friends to enter the sweepstakes via the website. The Carriage House Las Vegas 30-Day Military Sweepstakes provides recognition for our country’s brave service men and women through free Las Vegas hotel stays for Military members and veterans and by encouraging friends and family to share their stories on Facebook and Twitter.

The Carriage House sweepstakes will encourage daily visits to the website, grow its opt-in email list and social media followings, and promote the property as a premier military Las Vegas hotel. Multi-channel marketing efforts to promote the sweepstakes include email marketing, Facebook & Twitter, strategic linking, online newswires, and the forward-to-a-friend functionality.

At The Carriage House, guests will experience a peaceful getaway in a comfortable atmosphere surrounded by all the attractions of Las Vegas. Onsite features include everything from spacious accommodations with thoughtful amenities and fully-equipped kitchens to an outdoor heated pool, whirlpool and tennis courts. The friendly staff looks forward to pampering winning guests with attentive service and recommendations for an unforgettable military vacation in Las Vegas.

Click here to enter The Carriage House Las Vegas 30-Day Military Sweepstakes!

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The City of Indian Wells, California Partners with HeBS Digital to Promote Big Break Indian Wells on the Golf Channel

Tuesday, June 7th, 2011

On Monday, May 16th, the breathtaking destination that is Indian Wells made its big debut hosting Season 15 on the Golf Channel’s hit series Big Break.  Proud to host such an exciting show, The City of Indian Wells wanted to launch a series of interactive online initiatives that would generate buzz around the show’s season and help position the resort community as an unparallel golf destination.

Indian Wells - 30-Day Golf Giveaway

Indian Wells - 30-Day Golf Giveaway

To inspire fans of the show to discover Indian Wells, the city is granting visitors the opportunity to make their own “big break” with a 30-Day Golf Giveaway offering a daily prize of a free night at a luxury resort and a round of golf for two. Winners will experience the best of both worlds as luxury awaits them off the course at the secluded enclave of Indian Wells encompassing some of the world’s finest resort accommodations, delectable restaurants, shimmering pools, and indulgent spas.

For the golf gurus longing for the green, sweepstakes registrants can become a fan of Indian Wells on Facebook and submit their favorite golf picture or video to the fan page wall. The photo or video with the most “likes” by the end of the contest at 11:59 p.m. on June 15th, 2011, will win a three-night stay at one of Indian Wells’ peerless resorts, a round of golf for two players at each championship course, a new set of clubs from Callaway, and a custom club fitting session to ensure the winner hits the links ready.

Indian Wells is also bringing more fan fun with a “Big Break” Trivia Challenge based on each week’s episode. Each week contestants can text “Bigbreak” and their answer to 55958 to immediately be entered in a drawing to win $100. The fun doesn’t stop there, Indian Wells let’s everyone in on the Top Ten Reasons to Golf Indian Wells, and exclusive show photos.

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HeBS Account Executive and Social Media Guru Guest Lectures at NYU’s Preston Robert Tisch Center for Hospitality, Tourism and Sports Management

Tuesday, April 13th, 2010

HeBS Account Executive Margaret Mastrogiacomo recently guest lectured on Web 2.0/Social Media for HeBS’ CEO Max Starkov’s Management of Technology and E-commerce/Tourism E-Commerce Class.

Starkov and Mastrogiacomo’s presentation focused on current hot topics in the hospitality industry – Web 2.0 and Social Media – and covered the following:

  • Web 2.0 & Social Media in the Travel Industry
  • Web 2.0 Initiatives and Case Studies
  • Preparing for the Hyper-Interactive Travel Consumer
  • Is Facebook more Popular than Google? What Does this Mean for the Industry?
  • Social Media Initiatives and Case Studies
  • Measuring ROI on Facebook & Twitter
  • What’s next for Web 2.0 & Social Media?

Students also learned what Web 2.0 and Social Media initiatives hoteliers are planning for in 2010, how these initiatives fit into a comprehensive Internet marketing strategy, and best practices for incorporating these types of initiatives into the hotelier’s action plan for 2010.

Mastrogiacomo has led the creative process behind many of HeBS’ recent award winning Web 2.0 applications including the Indian Wells Scavenger Hunt, as well as developed viral elements for online campaigns and successful promotions for HeBS clients’ Facebook fan pages and Twitter profiles.

Students from this class are working on completing either a Master of Science in Tourism & Travel Management or a Master of Science in Hospitality Industry Studies.

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