New York, NY (May 10, 2013) – HeBS Digital is excited to announce that the HeBS Digital CMS Premium has been named a finalist in the Best Software Programming/Design category in The 2013 American Business Awards SM and will ultimately be a Gold, Silver or Bronze Stevie® winner in the program. (more…)
Posts Tagged ‘hotel website cms’
HeBS Digital’s CMS Technology Named Finalist for Best Software Programming by the 2013 American Business Awards
Friday, May 10th, 2013The Perils of Using WordPress as a Hotel Website Content Management System (CMS)
Thursday, November 8th, 2012By Max Starkov and Jaan Paljasma
Here at HeBS Digital we have been asked on numerous occasions about the viability of WordPress as a hotel website Content Management System (CMS). We have been involved in website development and CMS systems for over 15 years now, and our categorical answer is that the WordPress technology is ill-fitted to power hotel websites’ content management systems and is only adequate as a blogging technology.
Industry Pulse Poll Analysis: Hoteliers Focus on the Property Website in 2013
Monday, November 5th, 2012By Asher Fusco
As travelers increasingly take their transactions online, the direct online channel has grown into the most important avenue for hoteliers to utilize to achieve the highest ROIs. This push toward digital is continuing into 2013, as hoteliers plan to allocate a large portion of their budgets toward their website in 2013, according to a HeBS Digital Industry Pulse Poll performed last month. (more…)
HeBS Digital Releases a Next-Generation Solution to Manage the Hotel’s Digital Content
Tuesday, May 22nd, 2012HeBS Digital Announces its New CMS Premium (Content Management System) to Manage the Desktop, Mobile and Tablet Website
New York, NY (May 22, 2012) – HeBS Digital, the leading digital marketing and direct online strategy firm for the hospitality industry, is excited to announce the release of its newest website Content Management System, the HeBS Digital CMS Premium, which addresses the growing industry need for a centralized “digital content depository”.
The explosion of the mobile channel and the emergence of the new tablet channel presented a major challenge to hotel and travel marketers: creating and managing digital content throughout three distinct distribution and marketing channels – desktop, mobile and tablet. There is an obvious need for a centralized digital library that services all three channels. HeBS Digital’s proprietary CMS Premium provides exactly this functionality and serves as the hotel’s digital content depository of textual and visual content.
The HeBS Digital CMS Premium was specifically engineered to provide hoteliers with the flexibility to customize their site on-the-go and refresh content immediately to accommodate the Google Panda and “Freshness” SEO updates. This solution also allows for automated content push to the hotel’s social media profiles on Facebook, Twitter, and the hotel’s mobile and tablet sites, enabling the hotel to maintain content freshness and accuracy across all marketing channels.
The HeBS Digital CMS Premium provides a wealth of possibilities for hoteliers. A hotel marketer can add and edit textual and visual content at any time, publish or un-publish new special offers, create packages and promotions, control the featured special promo tile on the Home Page, manage photos, and automatically push new specials and promotions to social media profiles and mobile websites.
The ability to update, add to and refresh a site is crucially important for several reasons. Hoteliers can avoid expensive third-party edits and revisions and save time by updating their own copy, specials and photo galleries. The power to easily refresh meta data and on-page copy allows hoteliers to respond immediately to Google Panda updates and maintain strong SEO performance.
“The value of the HeBS Digital CMS Premium is multi-dimensional,” said Max Starkov, President & CEO of HeBS Digital. “In addition to saving hoteliers precious dollars in the form of website maintenance charges, the CMS Premium serves as the hotel’s main depository of textual and visual digital marketing content to be used across all three channels: desktop, tablet, and mobile. It transforms the property website from merely an online brochure to a fully equipped direct online sales tool. The HeBS Digital CMS Premium allows clients to build a multitude of new landing pages and fresh content over time, and a website with this solution typically has over 2,500 -4,500 pages of relevant and deep content indexed by the search engines. With the HeBS Digital CMS Premium, the hotelier has a firm grip on the reins of their site – no special content management skills or HTML knowledge required!”
The flexibility of the HeBS Digital CMS Premium allows hotel marketers to:
- Build a centralized library of the hotel’s digital content: textual and visual
- Create fresh, engaging and unique content on the fly
- Add deep, relevant local content the search engines highly value
- Incorporate micro-formats and Schema codes to indicate “freshness” of content to search engines
- Push timely content such as special offers and promotions, as well as events and happenings to social media platforms
- Sync with the hotel’s mobile and enhanced tablet site to automatically push content updates live to mobile and tablet users
The HeBS Digital CMS Premium serves as much more than a Content Management System. It acts as a digital marketing content solution, giving busy hoteliers a way to simply and successfully utilize their hotel website to generate bookings and boost revenues.
About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (www.HeBSDigital.com).
HeBS Digital has pioneered many of the “best practices” in hotel digital marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 190 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are profiting from HeBS Digital’s hospitality digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or success@hebsdigital.com.
Editorial Contact:
Mariana Mechoso Safer
HeBS Digital
Phone: 212-752-8186
Email: mariana@hebsdigital.com
Web: http://www.hebsdigital.com
Facebook: http://www.facebook.com/hebsdigital
Twitter: https://twitter.com/HeBS_NYC
LinkedIn: http://www.linkedin.com/company/hospitality-ebusiness-strategies
Google+: https://plus.google.com/107562536911518066194/posts
HeBS Digital Announces the Launch of the Shell Vacations Hospitality Website
Friday, October 28th, 2011HeBS Digital is pleased to announce the launch of the Shell Vacations Hospitality website: http://www.shellhospitality.com/
Applying their advanced knowledge of the industry’s best practices, HeBS Digital has produced a search engine-friendly, easily navigable site to extend Shell Vacations’ reputation as a leader in family-friendly luxury resorts throughout North America.
Shell Vacations Hospitality features 25 one-of-a-kind resorts in destinations throughout North America. From Whistler to Puerto Vallarta, Shell provides spacious suites for the whole family. Shell’s accommodations guarantee fun and comfort on the beach or the mountain slopes.
HeBS Digital’s award-winning team designed the Shell Vacations Hospitality website with the CMS-Enterprise in order to ensure both search-engine and user friendliness coupled with vivid imagery and tiered navigation. In addition to the site’s contemporary design, notable features include RFP functionality and calendars of resort events.
Some of the features of the Shell Hospitality Vacation website include:
• User-friendly and consistent tiered navigation
• Rich visual content
• Website analytics and tracking
• Integration with social media
• Search engine optimized text for superior search results placement
• Special offers
• Stay connected
• RFP for meetings and groups
HeBS Digital is currently working on ongoing marketing management for Shell Vacations Hospitality.
View the Shell Vacations Hospitality website here.
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