New York, NY – May 4, 2012. HeBS Digital, the leading hotel digital marketing and direct online strategy firm for the hospitality industry, has selected ReviewPro to help hoteliers increase guest satisfaction and online revenue by easily and effectively managing their online reputation and presence in leading social media and review websites.
ReviewPro provides analysis, customer intelligence, and competitive benchmarking through real-time alerts, automated reporting and a user-friendly online dashboard to help hotel professionals more effectively manage across their entire organization. The company aggregates hundreds of millions of social media mentions, in over 20 languages, from hundreds of the most relevant Online Travel Agencies (OTAs), review websites and social media platforms.
“We are focused on driving direct revenue for our clients, and since our research indicates online reviews are the type of social media content typically viewed immediately prior to making a booking decision, the importance of reputation management and social media monitoring is very clear,” said Max Starkov, President & CEO of HeBS Digital. “ReviewPro provides unparalleled data analysis and reporting to help hotels to better understand their customers, and extract the insight for action needed to deliver better service and maximize revenue growth.”
Over the last few years, online customer reviews and social media have reached an unprecedented level of awareness within the hotel industry. Executives from hotel groups of all types around the world are beginning to see review analytics as an opportunity to achieve operational and service excellence. Yet the hotel industry is still a long way from complete adoption. Managers are realizing it is one thing to decide on a strategic initiative, and another thing to fully implement new technology.
The new partnership addresses this market need. Together, ReviewPro and HeBS Digital provide world-class technology, support, and assistance at all points of the reputation management program planning and execution process.
RJ Friedlander, CEO of ReviewPro, commented, “Our solution provides insights that will make it easier for HeBS Digital clients to not only understand conversations in social media that are important to participate in, but also look at all the social data in aggregate to identify and act on trends. Social feedback is acting as a ‘24/7 virtual mystery shopper’ that has implications in all areas of hotel management: from marketing and PR, to sales and distribution, to operations and brand management. We are excited about this partnership and look forward to working together to provide HeBS Digital’s clients with the analysis, customer intelligence, competitive benchmarking and automated reporting to help improve all areas of their businesses.”
HeBS Digital now includes the ReviewPro platform in their Customer Review Services, designed to help hotel organizations maximize the opportunity that exists on the social web to better understand customers and business performance, and identify areas for revenue growth.
About HeBS Digital:
Founded in 2001, HeBS Digital (Hospitality eBusiness Strategies), the hospitality industry’s leading full-service digital marketing and direct online channel strategy firm, based in New York City (www.HeBSdigital.com).
HeBS Digital has pioneered many of the best practices in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won more than 180 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, IAC Awards, etc.
A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or email@example.com.
ReviewPro enables hoteliers to increase guest satisfaction and online revenue by more effectively managing their online reputation and presence in leading social media sites. After rapid growth in the European market, the company has expanded internationally and quickly grown its client roster to thousands of hotels in more than 60 countries, including the Roger Smith Hotel, the Beverly Hills Hotel, Hotel Bel-Air, Ace Hotel, Montage Hotels & Resorts, Mammoth Mountain Resorts, Red Carnation Hotels, citizenM Hotels, Louvre Hotels Group and Meliá Hotels International. For more information, visit http://www.reviewpro.com
Mariana Mechoso Safer