New York, NY (May 10, 2013) – HeBS Digital is excited to announce that the HeBS Digital CMS Premium has been named a finalist in the Best Software Programming/Design category in The 2013 American Business Awards SM and will ultimately be a Gold, Silver or Bronze Stevie® winner in the program. (more…)
Posts Tagged ‘CMS Premium’
HeBS Digital’s CMS Technology Named Finalist for Best Software Programming by the 2013 American Business AwardsFriday, May 10th, 2013
By Sue Wiker
In case you haven’t heard, this week Google released Panda 3.9, the 14th iteration of the initial update released in February 2011. A tweet from the company stated that the update will affect roughly 1% of searches. So what do all these algorithmic updates mean? And more importantly, how can hoteliers maintain and increase their SEO performance in the wake of these updates?
Each iteration of Google Panda has focused on lowering the rank of “low-quality sites” or “thin sites” to promote sites with high-quality content. Google’s official Websmaster Central Blog has made it easy to determine what counts as a high-quality site.
Some of the questions they suggest answering when assessing a site are as follows:
- Does the site have duplicate, overlapping or redundant content on the same or similar topics?
- Does this article have spelling, stylistic or factual errors?
- Does the article provide original content or information, original reporting, original research, or original analysis?
- Was the article edited well, or does it appear sloppy or hastily produced?
There is more guidance on Google’s official blog, but these questions underscore the importance of unique and relevant content. As we’ve written before, content is king – but how do you go about creating this royal content?
With the help of a website content and digital marketing asset management system like the HeBS Digital CMS Premium, hoteliers have the opportunity to manage content on the fly as well as create fresh, engaging and unique content on the site by adding landing pages, blog posts, upcoming events and more. These pages create more opportunities for search engines to crawl and index your site for relevant keywords and see it as the authority on all things relating to your area.
The result? A typical single-property website has 30-60 pages of content indexed by Google. The HeBS Digital CMS Premium allows clients to build a multitude of new landing pages and fresh content over time, and typically has over 2,500 – 4,500 pages of fresh, relevant and deep content indexed by the search engines.
Campaign marketing and landing pages allow hoteliers to target long-tail keywords and speak directly to a customer segment or event. For example, if there is an annual marathon in your city, why not build a landing page devoted to the marathon compiling all the information everyone would want to know when running in or watching the marathon? In addition to becoming the authority on guests traveling to your city for the marathon, any marathon-related SEM campaigns that point to that landing page will have a higher quality score, resulting in a lower cost per click.
Blog posts offer many benefits, but for now we’ll focus simply on SEO. Fresh, frequently-updated content is crawled more often by search engine bots than stale content – so keep blogging! Blog posts can also be optimized for a variety of terms that will help users stumble upon your blog because they were browsing WordPress for “dream getaways” or something similar.
All content for your website, whether it be a blog post, new landing page, or simply updated copy, should follow the guide provided by Google above. Your website should have a unique value proposition; something new to offer to a user. If it does, you will be rewarded with higher ranks, more traffic, and higher conversion rates.
By releasing so many versions of Panda, Google has made it clear that unique, relevant content is paramount. If you haven’t done so already, find a digital marketing partner that can work with you to create quality content that will drive your bottom line.
About the Author:
Sue Wiker is Manager, Copy + SEO at HeBS Digital, the hospitality industry’s leading full-service digital marketing and direct online channel strategy firm, based in New York City (www.HeBSdigital.com).
HeBS Digital Announces its New CMS Premium (Content Management System) to Manage the Desktop, Mobile and Tablet Website
New York, NY (May 22, 2012) – HeBS Digital, the leading digital marketing and direct online strategy firm for the hospitality industry, is excited to announce the release of its newest website Content Management System, the HeBS Digital CMS Premium, which addresses the growing industry need for a centralized “digital content depository”.
The explosion of the mobile channel and the emergence of the new tablet channel presented a major challenge to hotel and travel marketers: creating and managing digital content throughout three distinct distribution and marketing channels – desktop, mobile and tablet. There is an obvious need for a centralized digital library that services all three channels. HeBS Digital’s proprietary CMS Premium provides exactly this functionality and serves as the hotel’s digital content depository of textual and visual content.
The HeBS Digital CMS Premium was specifically engineered to provide hoteliers with the flexibility to customize their site on-the-go and refresh content immediately to accommodate the Google Panda and “Freshness” SEO updates. This solution also allows for automated content push to the hotel’s social media profiles on Facebook, Twitter, and the hotel’s mobile and tablet sites, enabling the hotel to maintain content freshness and accuracy across all marketing channels.
The HeBS Digital CMS Premium provides a wealth of possibilities for hoteliers. A hotel marketer can add and edit textual and visual content at any time, publish or un-publish new special offers, create packages and promotions, control the featured special promo tile on the Home Page, manage photos, and automatically push new specials and promotions to social media profiles and mobile websites.
The ability to update, add to and refresh a site is crucially important for several reasons. Hoteliers can avoid expensive third-party edits and revisions and save time by updating their own copy, specials and photo galleries. The power to easily refresh meta data and on-page copy allows hoteliers to respond immediately to Google Panda updates and maintain strong SEO performance.
“The value of the HeBS Digital CMS Premium is multi-dimensional,” said Max Starkov, President & CEO of HeBS Digital. “In addition to saving hoteliers precious dollars in the form of website maintenance charges, the CMS Premium serves as the hotel’s main depository of textual and visual digital marketing content to be used across all three channels: desktop, tablet, and mobile. It transforms the property website from merely an online brochure to a fully equipped direct online sales tool. The HeBS Digital CMS Premium allows clients to build a multitude of new landing pages and fresh content over time, and a website with this solution typically has over 2,500 -4,500 pages of relevant and deep content indexed by the search engines. With the HeBS Digital CMS Premium, the hotelier has a firm grip on the reins of their site – no special content management skills or HTML knowledge required!”
The flexibility of the HeBS Digital CMS Premium allows hotel marketers to:
- Build a centralized library of the hotel’s digital content: textual and visual
- Create fresh, engaging and unique content on the fly
- Add deep, relevant local content the search engines highly value
- Incorporate micro-formats and Schema codes to indicate “freshness” of content to search engines
- Push timely content such as special offers and promotions, as well as events and happenings to social media platforms
- Sync with the hotel’s mobile and enhanced tablet site to automatically push content updates live to mobile and tablet users
The HeBS Digital CMS Premium serves as much more than a Content Management System. It acts as a digital marketing content solution, giving busy hoteliers a way to simply and successfully utilize their hotel website to generate bookings and boost revenues.
About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (www.HeBSDigital.com).
HeBS Digital has pioneered many of the “best practices” in hotel digital marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 190 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are profiting from HeBS Digital’s hospitality digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or email@example.com.
Mariana Mechoso Safer