Industry Pulse Poll Archive

What aspect of mobile marketing are you most interested in?

Mobile Website (76%, 29 Votes)
Mobile SEM (5%, 2 Votes)
SMS Marketing (5%, 2 Votes)
Mobile SEO (5%, 2 Votes)
Mobile Analytics (3%, 1 Votes)
Mobile Banner Advertising (3%, 1 Votes)
Mobile Apps (3%, 1 Votes)

Total Voters: 38

Start Date: April 19, 2012 @ 3:18 am
End Date: No Expiry

What Return on Investment (ROI) are you looking to achieve from your Internet marketing campaigns in 2011?

0-5 times (87%, 216 Votes)
11-15 times (4%, 11 Votes)
20 times and above (4%, 10 Votes)
6-10 times (2%, 6 Votes)
16-20 times (3%, 4 Votes)

Total Voters: 248

Start Date: February 10, 2011 @ 3:18 pm
End Date: No Expiry

What should Hoteliers do to stop the $5.4 billion “leakage” in the form of merchant commissions to the OTAs?

Embrace the Direct Online Channel and shift market share from the OTAs to their own websites (94%, 49 Votes)
Do nothing (4%, 2 Votes)
Work even closer with the OTAs and hope for the best (2%, 1 Votes)

Total Voters: 52

Start Date: August 30, 2010 @ 8:44 am
End Date: No Expiry

How mobile-ready is your hotel? Select all mobile marketing initiatives your hotel does:

Mobile Website (80%, 4 Votes)
Mobile Booking Engine (60%, 3 Votes)
Mobile Advertising (40%, 2 Votes)
Mobile Paid Search (40%, 2 Votes)
mCRM (40%, 2 Votes)
None (20%, 1 Votes)
SMS Marketing (20%, 1 Votes)

Total Voters: 5

Start Date: June 29, 2010 @ 4:27 pm
End Date: No Expiry

Which of the following do you think your guests use to plan travel?

TripAdvisor & Other Customer Review Sites (88%, 7 Votes)
Search Engines (63%, 5 Votes)
Your Hotel Website (50%, 4 Votes)
Online Travel Agencies (OTAs) (50%, 4 Votes)
Social Media Networks like Facebook & Twitter (25%, 2 Votes)
Meta Search Engines like Kayak (25%, 2 Votes)
Other (13%, 1 Votes)

Total Voters: 8

Start Date: April 16, 2010 @ 8:21 am
End Date: No Expiry

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