Industry Pulse Poll Archive
How important do you think it is to shift share from the OTAs to the property website?
- Extremely important. (94%, 29 Votes)
- Somewhat important. (3%, 1 Votes)
- Not important. (3%, 1 Votes)
Total Voters: 31
Start Date: April 26, 2013 @ 1:18 pm
End Date: No Expiry
Which device category generates more hotel bookings, roomnights and revenue: mobile (smartphones) or tablets?
- Tablet (67%, 8 Votes)
- Mobile (33%, 4 Votes)
Total Voters: 12
Start Date: February 4, 2013 @ 12:21 pm
End Date: No Expiry
In addition to your desktop website, do you have (select up to 2 options):
- Mobile Website (69%, 24 Votes)
- Tablet (e.g. iPad) Website (40%, 14 Votes)
Total Voters: 35
Start Date: November 7, 2012 @ 12:49 pm
End Date: No Expiry
What are the top 3 digital marketing initiatives you would like to budget for in 2013?
- Website Operations (83%, 402 Votes)
- Website Design (8%, 37 Votes)
- SEO (4%, 18 Votes)
- SEM (paid search) (3%, 17 Votes)
- Social Media (3%, 15 Votes)
- Mobile Marketing (2%, 12 Votes)
- Reputation Management (1%, 7 Votes)
- Email Marketing (1%, 7 Votes)
- Analytics & Campaign Tracking (1%, 5 Votes)
- Tablet Website Enhancement (1%, 5 Votes)
- Retargeting/Remarketing Advertising (1%, 4 Votes)
- Local Search/Linking (1%, 3 Votes)
- Display Advertising (banners) (0%, 2 Votes)
- Online Video (0%, 2 Votes)
- Consulting (0%, 0 Votes)
Total Voters: 486
Start Date: August 22, 2012 @ 7:16 pm
End Date: No Expiry
What aspect of mobile marketing are you most interested in?
- Mobile Website (60%, 231 Votes)
- Mobile Apps (30%, 115 Votes)
- Mobile Analytics (2%, 6 Votes)
- SMS Marketing (1%, 5 Votes)
- Mobile SEO (1%, 5 Votes)
- Mobile SEM (1%, 4 Votes)
- Mobile Banner Advertising (5%, 4 Votes)
Total Voters: 385
Start Date: April 19, 2012 @ 3:18 am
End Date: No Expiry
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