Happy New Year HeBS Blog Readers!
Here at HeBS we believe that an ROI-centric Internet marketing strategy will be your perfect survival tool this year, given this difficult economic environment.
This year you have to be more focused. In order to improve marketing ROIs, retain existing and attract more affluent travelers, and out-smart the competition, DO NOT spend marketing dollars blindly. With the sophisticated analytical tools available – such as Omniture – we can all track every single marketing dollar spent down to the conversion process.
Make sure to check out the “Hotelier’s 2009 Top Ten Internet Marketing Resolutions”, and start the year off right!Internet-savvy hoteliers with robust Direct Online Channel strategies are the winners in economic downturns like this one.
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