New York, NY – May 29, 2012 – HeBS Digital, the industry leader in hotel digital marketing services, website design and direct online channel strategies, today announces it has received the ‘Best of Show’ award from the Web Marketing Association’s 2012 MobileWebAwards for the Loews Hotels & Resorts mobile website. The mobile site, viewable at www.loewshotels.com/m, also won for ‘Best Hotel and Lodging Mobile Website’.
The MobileWebAward Competition is open to any companies or individuals who create mobile sites and applications for businesses, organizations, and government entities. Entrants are judged in each of the 96 industry categories on creativity, impact, design, interactivity, ease of use, content, and use of the medium. Judging the competition are professionals who work with and understand the development and design of mobile branding.
Of all the entrants in the Hotel and Lodging Mobile Website category, the Loews Hotels mobile website was deemed the most exemplary of these seven criteria. Furthermore, of all category winners, the site was selected as the top overall mobile website. HeBS Digital and Loews Hotels worked together closely to match the brand identity and functionality of the full Loews Hotels website as well as to create a remarkable user-friendly interface that employs smartphone technologies, location-aware capabilities, and a mobile booking engine.
The Loews Hotels mobile website features:
- A layout with optimal user experience in mind for those on a mobile device: textual content is short and concise, visual content minimalistic, and navigation is simplified and prominently displayed with universally recognized icons to guide users
- Optimization for mobile search engines
- A “location aware” functionality that enables Loews Hotels to provide a potential guest immediate information and data that enables them to know where the closest property is to their current proximity. A mobile device holder in New York City will automatically receive a prompt to book the Loews Regency Hotel and indicate location-specific special offers and packages
- Call-tracking and smartphone recognition
- Mobile-friendly booking engine
- Touchscreen friendly design
“The mobile channel is a legitimate hotel distribution channel. In 2011 alone, 2.4 percent of all U.S. online travel bookings ($2.6 billion) were made via the mobile Web. Hoteliers must understand that mobile sites generate serious incremental bookings” said Jason Price, Executive Vice President of HeBS Digital. “The Loews Hotels mobile site is optimized for mobile SEO, enhanced with a mobile booking engine, GPS capabilities, and has become a significant distribution channel for the brand. We are extremely honored to have earned such prestigious awards for our valued partner, Loews Hotels.”
“Loews Hotels is committed to giving its e-commerce customers an exceptional experience on all fronts – on the desktop site as well as mobile and tablet devices,” said Jimmy Suh, Senior Vice President, Ecommerce & Distribution. ”With our ‘location-aware’ mobile website we have been able to provide an intuitive user experience for our guests. The mobile site determines where the closest property is to their current proximity, and offers location-specific directions as well as special offers and packages most relevant to them. Our collaboration with HeBS Digital has made this possible.”
About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (www.HeBSDigital.com).
HeBS Digital has pioneered many of the “best practices” in hotel digital marketing, social and mobile marketing, and direct online channel distribution.
The firm has won over 190 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are profiting from HeBS Digital’s hospitality digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or firstname.lastname@example.org.
About Loews Hotels & Resorts
Headquartered in New York City, Loews Hotels & Resorts owns and/or operates 17 hotels and resorts in the U.S. and Canada. Located in major city centers and resort destinations from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. For reservations or more information on Loews Hotels, call 1-800-23-LOEWS or visit:www.loewshotels.com.
The MobileWebAwards were developed in 1997 to honor excellence in mobile websites and apps and to showcase the best in award-winning mobile development. A panel of four judges reviews the submissions based on the criteria of creativity, impact, design, content, interactivity, ease of use, and use of the medium. The longest-running annual website award competition, MobileWebAwards selects the best in 96 industries each year. For more information, visit www.webaward.org.
Mariana Mechoso Safer