HeBS digital Blog

HeBS Digital hosted a successful webinar last Wednesday, October 10, illustrating a step-by-step path toward building a strong 2013 hotel digital marketing budget. Presented by Mariana Mechoso Safer, Vice President, Marketing, and Margaret Mastrogiacomo, Senior Manager, Interactive Media & Creative Strategy, the webinar covered a wide variety of topics, including the state of the hospitality industry, a comparison of hotel marketing channels, case studies and sample budgets, and a complete analysis of the core marketing initiatives needed in any successful digital marketing plan for the upcoming year.

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