NEW YORK, NY, March 29, 2012 – HeBS Digital, the industry leader in hotel digital marketing services, website design and direct online channel strategies, today announces receipt of two Internet Advertising Competition (IAC) awards for “Best Hotel and Lodging Email Campaign” and “Best Hotel and Lodging Interactive Application.”
HeBS Digital received the following IAC awards:
BEST HOTEL AND LODGING EMAIL CAMPAIGN
- New York Palace’s New Year’s Email Campaign
BEST HOTEL AND LODGING INTERACTIVE APPLICATION
- Shell Vacations Hospitality’s Black Friday Travel Sale
“This year, hoteliers face more challenges than ever, and it’s near impossible for a hotelier to distinguish viable strategies from trendy or temporary opportunities. Considered by some hotel marketers as old-fashioned, email marketing still produces significant revenues and excellent ROIs, and we recommend it to all of our clients. These two awards demonstrate that Interactive campaigns such as the Black Friday Travel Sale, combined with tried and true basics like email marketing, are two ‘dos’ in 2012.” said Max Starkov, President & CEO of HeBS Digital.
The Internet Advertising Competition (IAC) Awards are presented by the Web Marketing Association to honor excellence in online advertising, to recognize the individuals and organizations responsible, and to showcase award-winning Internet advertising. Entries in the Internet Advertising Competition were judged on six elements: creativity, innovation, impact, design, copywriting and use of the medium.
“This is the third year we have worked with HeBS Digital on the Black Friday Travel Sale campaign, and each year is more successful than the rest. By working with HeBS Digital’s talented team, Shell Vacations Hospitality is able to consistently take this campaign to new heights – in terms of design and more importantly, ROIs” said Shallana Edwards, Director of Internet Marketing for Shell Vacations Hospitality.
About HeBS Digital:
Founded in 2001, HeBS Digital (Hospitality eBusiness Strategies), the hospitality industry’s leading full-service digital marketing and direct online channel strategy firm, based in New York City (www.HeBSdigital.com).
HeBS Digital has pioneered many of the best practices in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won more than 180 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, IAC Awards, etc.
A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or email@example.com.
Mariana Mechoso Safer