Hospitality eBusiness Strategies

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Archive for September, 2010

HeBS Announces Launch of Urban Farmer Website

Thursday, September 30th, 2010

HeBS is pleased to announce the launch of the new Urban Farmer restaurant website: http://www.urbanfarmerrestaurant.com/.

Urban Farmer restaurant by HeBS

Urban Farmer restaurant by HeBS

HeBS applied industry’s best practices to develop a fresh and functional website that matches the décor and feeling of Urban Farmer and position it as the best organic steakhouse in Portland.

The Urban Farmer is a modern steakhouse with an emphasis on local, organic sourcing. Focusing on sustainable practices, Urban Farmer creates a connection between the diner and local farmers, ranchers, distillers and wine makers.

HeBS’ award-winning team designed the visually appealing Urban Farmer website to be user-friendly and search-engine friendly. With a rustic design that reflects the organic cuisine of the restaurant, the new website features rich visual content, including an enhanced photo gallery that highlights new photography, easy-to-use tiered navigation, an online reservations functionality and exclusive email offers.

The Urban Farmer will quickly benefit from the fully-optimized website in the form of increased exposure in organic search, new business and improved restaurant bookings.

Some of the various features of this new website are:

  • Rustic design that reflects the locally-sourced organic theme of the restaurant
  • Rich visual content with high-resolution photo gallery
  • Easy-to-use tiered navigation
  • Website optimized for premier placement in the search engines
  • Email offers sign-up

Currently, HeBS is working on ongoing website maintenance and marketing consulting.

Please click here to visit the Urban Farmer website!

Posted in HeBS News & Press Releases, Website Design | No Comments »

Hospitality eBusiness Strategies Wins One Gold and Two Silver Magellan Awards for Web 2.0 and Multichannel Marketing Initiatives

Wednesday, September 29th, 2010

HeBS has been awarded one Gold and two Silver Travel Weekly Magellan Awards for their industry-leading Web 2.0 and multichannel marketing initiatives for Shell Vacations Hospitality, JW Marriott Indianapolis, and Indian Wells. The Travel Weekly Magellan Awards, judged by the best names in the industry, recognize the industry’s best creative marketing companies and the travel professionals behind them.

HeBS received the following Travel Weekly Magellan Awards:

Gold Magellan Award:

  • Indian Wells Scavenger Hunt: Gold Magellan Award in Hotels and Resorts | Web Marketing/Advertising

Silver Magellan Award:

  • JW Marriott Indianapolis 30-Day Giveaway for Meeting Planners: Silver Magellan Award in Hotels and Resorts | Web Marketing/Advertising
  • Shell Vacations Hospitality Ultimate Summer Vacation Sweepstakes: Silver Magellan Award in Hotels and Resorts | Web Marketing/Advertising

“Winning these top Magellan Awards for Web 2.0 and multichannel marketing campaigns is confirmation that hoteliers must align their hotel websites and Internet marketing strategies with today’s hyper-interactive traveler. This means providing an engaging experience on the hotel website as well as embracing multi-channel marketing initiatives to reach people at several touch points during their travel planning process” said Max Starkov, Chief eBusiness Strategist at HeBS. “We are excited to share these awards with Indian Wells, JW Marriott Indianapolis, and Shell Vacations Hospitality, and will continue to work hard to create cutting-edge Web 2.0 initiatives and multichannel marketing campaigns that offer even more revenue-generating solutions for all of HeBS’ clients.”

The Travel Weekly Magellan Awards honors the best in the travel industry across a broad range of industry segments. Judged by the best names in the industry, the Magellan Awards represent the premier travel industry award.

“We have been working with HeBS for over four years now, and they truly have become a valued extension of our team.  This award is yet another confirmation that they are committed to our success and dedicated to helping us conceptualize and launch campaigns that generate incremental revenues and are truly award-winning. We look forward to working with HeBS on many more exciting and cost-effective Internet marketing campaigns that generate high ROIs in the years to come” said Shallana Edwards, Director of eMarketing at Shell Vacations Hospitality.

Posted in Awards, HeBS News & Press Releases | 1 Comment »

HeBS Announces the Launch of Jackson Hole Lodge Website

Thursday, September 16th, 2010

HeBS is proud to announce the launch of the new Jackson Hole Lodge website: http://jacksonholelodge.com/index.php.

Jackson Hole Lodge website by HeBS

Jackson Hole Lodge website by HeBS

HeBS applied industry’s best practices to develop an engaging and search-engine friendly website to position Jackson Hole Lodge as the ideal Jackson, Wyoming hotel for leisure and group travel.

Jackson Hole Lodge is a destination hotel featuring a sprawling property, rustic accommodations, numerous onsite amenities and access to various attractions, including national parks and Town Square.

HeBS’ award-winning team designed the original Jackson Hole Lodge website to be user-friendly and highly optimized for search engine purposes. With a fresh and inviting look, the new website features dazzling visual content, including a high-resolution photo gallery, easy-to-use tiered navigation, an online reservations functionality, exclusive special offers, and an online sign-up for the hotel newsletter.

Jackson Hole Lodge will certainly benefit from its new website in the form of increased conversion rates, new business and inquiries on family and group travel.

Some of the various features of this new website include:

  • Spectacular design with clean look and feel
  • Dazzling visual content with high-resolution photo gallery
  • Easy-to-use and consistent tiered navigation addressing the hotel’s services and amenities
  • Website optimized for premier placement in the search engines
  • Interactive mapping and hotel directions using Google Maps API
  • Exclusive special offers
  • Email offers sign up

Currently, HeBS is working on ongoing marketing plans with the Jackson Hole Lodge including email campaigns and search engine marketing.

Please click here to visit the Jackson Hole Lodge website!

Posted in Website Design | No Comments »

HeBS Announces the Launch of the Seralago Hotel & Suites 30-Day Free Room Giveaway!

Wednesday, September 15th, 2010

HeBS is pleased to announce the launch of the Seralago Hotel & Suites 30-Day Free Room Giveaway: http://sweeps.seralagohotel.com/index.php.

Seralago Hotel & Suites sweepstakes by HeBS

Seralago Hotel & Suites sweepstakes by HeBS

This interactive sweepstakes, designed and marketed by HeBS, allows participants to enter once a day for thirty days to win a free room at this Kissimmee family-friendly hotel from September 15th to October 14th, 2010.

The promotion also features a forward-to-a-friend functionality to encourage entrants to share the sweepstakes with friends. The person who refers the most friends to enter the sweepstakes via the website will receive a Grand Prize Weekend Getaway package featuring two nights in a two-room suite and daily breakfast for two.

Seralago Hotel & Suites’ sweepstakes will encourage daily visits to the site, significantly grow its opt-in email list and promote the hotel as the ultimate family vacation destination in Kissimmee, FL. Multi-channel marketing efforts to promote the sweepstakes include email marketing, Facebook & Twitter, strategic linking, online newswires and the forward-to-a-friend functionality.

Seralago Hotel & Suites is a favorite family-friendly hotel in Kissimmee, FL. Part of the Walt Disney World Good Neighbor® Hotel Program, the hotel offers comfortable accommodations, two Olympic-sized swimming pools, a tennis court, onsite dining and more, just minutes away from the exciting Orlando theme parks.

Click here to enter the Seralago Hotel & Suites 30-Day Free Room Giveaway!

Posted in HeBS News & Press Releases, Social Media & Web 2.0 | No Comments »

HeBS Announces the Launch of the Greystone Hotels Brand Website

Wednesday, September 8th, 2010

HeBS is pleased to announce the launch of the new Greystone Hotels brand website: http://www.greystonehotels.com/.

Greystone Hotels brand website by HeBS

Greystone Hotels brand website by HeBS

Greystone Hotels encompasses a collection of intimate and distinctive boutique hotels and inns along the West Coast of the United States.

HeBs’ award-winning team applied best practices in design, navigation and search engine optimization to produce a contemporary, industry-leading, revenue-generating website for the boutique hotel brand that is both user-friendly and search engine-friendly. The website conveniently features an online reservations functionality, exclusive special offers, as well as RFPs for meeting planners, groups and events.

Some of the innovative features of this new brand website include:

  • Modern user-friendly brand website design as per industry’s best practices
  • Property-managed CMS for Special Offers, Featured Special and Event Promo Tiles
  • Easy-to-use and consistent tiered navigation addressing the brand’s key customer segments as well as individual properties’ markets
  • Stunning visual content including Flash animations, video and visual galleries
  • Search engine optimized copy for premier placement on the search engines
  • 24/7 real-time Search/Availability box for all Greystone Hotels
  • Region travel guides with area attractions and entertainment
  • Blog functionality for brand- and property-related news
  • Region-level interactive Calendars of Events
  • Interactive mapping and hotel directions

Currently, HeBS is working on ongoing marketing plans with Greystone Hotels including email campaigns and search engine marketing.

Please click here to visit the new Greystone Hotels brand website!

Posted in HeBS News & Press Releases, Website Design | No Comments »

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