Hospitality eBusiness Strategies

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Archive for July, 2010

HeBS Announces the JW Marriott Indianapolis 30-Day Giveaway for Meeting Planners!

Monday, July 12th, 2010

HeBS is pleased to announce the launch of the JW Marriott Indianapolis 30-Day Giveaway for Meeting Planners: http://jwindysweeps.com/.

JW Marriott Indianapolis 30-Day Giveaway!

This interactive sweepstakes, designed and marketed by HeBS, allows meeting planners to enter once a day for 30 days to win daily prizes at the largest JW Marriott hotel, opening its doors in February 2011.

Every day, participants have a chance to win a $50 American Express Gift Card. One lucky Grand Prize winner will receive an all-inclusive Indy 500 vacation for two, including airfare, lodging at JW Marriott, ground transportation and tickets to the Indy 500.

The contest also features a refer-a-colleague functionality which awards a $250 cash card prize to the person who refers the most colleagues to enter the sweepstakes via the website.

JW Marriott Indianapolis’ sweepstakes will promote daily visits to the site, effectively growing its opt-in email list, and promoting the hotel as a premier meeting planner venue in Indiana. Multi-channel marketing efforts to promote the sweepstakes include email marketing, Facebook & Twitter, strategic linking, online newswires, and the refer-a-colleague functionality.

The crown jewel of Marriott Place(SM) Indianapolis, JW Marriott Indianapolis will boast 104,000 square feet of flexible meeting space, 1,005 luxurious guest rooms and over 50 meeting rooms. The downtown venue will be conveniently connected via skybridge to the expansive Indiana Convention Center and open directly onto White River State Park, a 220-acre cultural area featuring the Indianapolis Zoo, Indiana State Museum, Eiteljorg Museum of American Indians and Western Art, and “The Lawn,” an award-winning outdoor concert space.

Enter the JW Marriott Indianapolis 30-Day Giveaway.

HeBS Wins “Best in Class” Interactive Media Award for the Silver Legacy Resort Casino Website

Wednesday, July 7th, 2010

HeBS, the hospitality industry’s leading full-service Internet marketing and direct online channel strategy firm, today announces its receipt of the Interactive Media Awards’ (IMA) highest honor, the ”Best in Class Award,“ for the Silver Legacy Resort Casino website. Additionally, HeBS was awarded three Outstanding Achievement awards from the prestigious IMAs.

Best in Class Award Winner:

Outstanding Achievement Awards:

Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the IMAs recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievements.

The Best in Class Award indicates a website has excelled in all areas of judging criteria and has achieved a perfect, or near perfect, overall score. It is the highest honor bestowed by the IMC. Similarly, in order to receive recognition for Outstanding Achievement, a website must excel in Design, Content, Feature Functionality, Usability, Standards Compliance and Cross-Browser Compatibility.

“HeBS has been a great partner for Silver Legacy. Their commitment to brainstorm with us to develop new marketing strategies and their attention to detail during project execution has been a tremendous asset. This award is confirmation of those efforts” said Chad Hallert, Director of E-Commerce & Internet Marketing for Eldorado Hotel Casino and Silver Legacy Resort Casino.

“We are proud to have received four honors on behalf of our clients—including a Best in Class Award—from the renowned Interactive Media Council” said Max Starkov, HeBS’ President & CEO. “This year 45% of all hotel bookings in North America will be online. Today’s hotel website carries the burden and responsibility of generating the bulk of bookings for the property.  At HeBS we are continuously striving to achieve the very best results for our clients by combining award-winning website design with a comprehensive direct online channel strategy that will produce significant revenues and meaningful ROIs. These awards are a testament to this methodology and the successful HeBS/client partnership.”

Hospitality eBusiness Strategies has won many top Interactive Media Awards as well as some of the most prestigious awards in hotel website design and hospitality Internet marketing. An impressive portfolio of clients has already partnered with the industry leader in direct online channel strategy—an agency that produced 2240% ROI for its full-service clients in 2009.

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