2005 HeBS Digital Articles
Search Engine Marketing in Hospitality
Online distribution has become the main distribution channel in hospitality. Search marketing is an essential component of the hotel direct online distribution strategy and is one of the many aspects of a robust eMarketing strategy.
By Max Starkov and Jason Price
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Budgeting for a Robust Internet Marketing Strategy in 2007
The direct online channel has become the main focus and incremental revenue generator in hospitality. Read for recommendations of what to include and how much to allocate in the 2007 Internet marketing budget for a meaningful ROI and online revenue growth.
By Max Starkov and Jason Price
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The End of the Merchant Model as We Know It
We predict that over the next 5 years, the merchant model will be transformed into a "Commission Override" convergence model. Read about what this will mean for hoteliers and what they can do to decrease their dependence on the online merchants.
By Max Starkov and Jason Price
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Hotelier’s 2005 Top Ten Internet Strategy Resolutions
In 2004, for the first time Internet hotel bookings surpassed GDS hotel bookings. Our 2005 Top Ten New Year’s Internet Strategy Resolutions provide action steps to help hoteliers prepare for this dramatic channel shift.
By Max Starkov and Jason Price