As HeBS Digital grows as a company, we make sure to stick by our core values. Here are the top ten core values that every HeBS Digital employee lives by.
- 1. We are a trusted partner, not a vendor.
When a client signs with HeBS Digital, they are acquiring a partner. We have strong relationships with our clients, and this allows us to build a foundation which encourages clients to stay with HeBS Digital for years. We act with integrity, are honest in our recommendations, and have our clients’ best interests at heart in everything we do. Our goal is to ensure every client’s long-term success, and we do so by providing the highest quality service.
- 2. We are our clients’ expert advisor on everything and anything digital.
After they begin their partnership with HeBS Digital, clients tend to think of their Account Manager as their go-to for any questions regarding their website or digital marketing. This is because the Account Manager has positioned themselves, from Day 1, as the expert in this area. We share each and every best practice, article and blog post with our clients, with the intention of helping them with their own professional development.
We tackle challenges with our clients and celebrate successes as if they were our own. Clients recognize this, and so they turn to us for everything and anything digital.
- 3. We are completely transparent.
When a client signs with HeBS Digital, they know exactly what they are getting. We are honest and upfront about all fees and results because that honesty leads to more open communication and trust. HeBS Digital is completely transparent in regards to:
- Fees: All fees are broken down by the line item
- Analytics: All clients receive 24/7 access to their analytics
- Time Spent: We provide clients with a full breakdown of where their contracted hours are going
- 4. We are unbiased.
When a client comes to HeBS Digital with a question on which vendor to go with for a certain need (i.e. booking engine), we recommend best of breed technology and digital marketing solutions for that particular client. We do not receive ‘kick-backs’ from vendors.
- 5. We are a client’s “knowledge depository”.
Let’s face it – many hotel companies have high turnovers. HeBS Digital has stayed with clients for years, often going through different points of contact at one property throughout their time with us.
In case a client’s hotel staff leaves or is transferred, HeBS Digital helps make the transition seamless for the hotel in terms of their website and digital marketing initiatives.
- 6. We are an industry leader and creator of best practices in all facets of hospitality digital marketing.
HeBS Digital’s departments are all in-house, and we have published articles and best practices in every aspect of hotel digital marketing including website design, SEM, SEO, email marketing, mobile marketing, website analytics, and social media. Our principals and marketers are recognized "thought leaders" who publish extensively and are frequent guest speakers and presenters at hospitality industry and association events, Internet marketing conferences, government and state-sponsored tourism events.
Our in-house, client-serving departments include:
- Website Design & Development
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Mobile Marketing
- Social Media
- Online Media Planning & Buying
- Website Analytics
- 7. We are forward-thinking, always striving for excellence and innovation.
Since 2001, HeBS Digital services and products have evolved ahead of the marketplace. We can recognize where the industry is going, are innovative (yet not reckless with our client budgets), and keep our clients up-to-date with what they need to do to stay ahead of the curve.
HeBS Digital Account Executives love to hear the question “What’s New?”, because this dynamic industry means that we always have an answer to that question.
- 8. We are strategic and tactical.
HeBS Digital is the only hotel digital marketing firm to provide Direct Online Channel Strategic advice and best practices, always keeping in mind the hotel’s brand integrity and strategic direction. Along with this strategic focus comes a need to execute. Once a client’s strategy is in place we move forward with launching, auditing, monitoring, analyzing and reporting on campaigns that align with this strategy.
- 9. We can do more with less.
HeBS Digital recognizes that most clients are on a strict budget. We believe in working extra hard to deliver ROI on every dollar our clients give us, and focusing on initiatives that drive that ROI. We never lose this focus or sense of urgency, and often exceed our own high standards.
- 10. HeBS Digital is passionate about hospitality.
HeBS Digital only works with clients in the hospitality space. This is because we recognize that hoteliers need customized, expert advice that is specific to their needs. We love hospitality so much we employ a significant percentage of employees who have a Bachelor's or Master's Degree in Hospitality Studies, and our NYC headquarters are located in the Crowne Plaza Hotel building in Times Square!
We are passionate about helping hoteliers profit from the direct online channel and transform their Internet presence (websites, social and mobile marketing presence) into their hotel's chief and most-effective distribution channel.