Partnering for Success in the Hospitality Industry

HeBS Digital’s partnership with Adobe consists of launching pilot projects and developing best practices in travel and hospitality. Over the past few years, the HeBS Digital/Adobe relationship has produced industry articles, research papers, product developments, webinars, and a commitment to the creation of innovative products and opportunities. HeBS Digital’s know-how in the industry, coupled with Adobe’s vast inventory of solutions, has made for a rewarding partnership.

“As Adobe solutions grow in hospitality, we’ll continue to turn to partners like HeBS Digital to bring us unique expertise and a valuable industry voice to our Adobe specialists. With HeBS Digital we are better prepared to meet the rapid changes in online marketing and distribution and better equipped to provide hotel owners the tools they need to grow their direct online revenue channel.”

• Paul Lewis
  Director, Partner Marketing

Industry Articles and Research Papers
HeBS Digital and Adobe have successfully partnered in bringing best practices to the forefront. Here are papers and joint communications using Adobe products and client practices.

• Hotel Website Analytics: Is There Such Thing as Free Lunch? A Comparative Analysis of Adobe SiteCatalyst and Google Analytics
• Customer Case Study: Bidding on the Brand Term in Hospitality
• A Case Study on Utilizing SEM Technologies to Increase Conversions
• Hotelier’s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results

Speakerships, Webinars, & Blog
HeBS Digital thought leaders are frequently invited by Adobe to speak on best practices, present new papers, and host online forums discussing analytics and hospitality.

• HeBS Digital presents pilot results at Summit 2012 on Using Adobe Digital Marketing Suite and BrightEdge to Increase SEO Performance
  Presenters: Jason Price, EVP, and Chris Reed, Web Analyst
• Adobe Café, Chicago 2011: Jason Price, EVP, presenting SEO and SEM case studies
• Adobe Webinar, 2011: Jason Price, EVP, and Mariana Mechoso, VP., discussing best practices using Adobe Site Catalyst and Search Center+

Adobe Digital Marketing Suite Success Stories
As HeBS Digital continues to achieve superior ROIs and outstanding results overall with the tools of Adobe, we have partnered with Adobe to participate in their Success Story Program.  Below are two of our stories:

• HeBS Digital uses Adobe Digital Marketing Suite and BrightEdge technology to increase Loews Hotels’ online reservations by 63%, increase conversions by 120%, and lift keyword ROI by 44%.
• HeBS Digital helps Loews Hotels boost online revenues with Adobe solutions
• HeBS Digital achieves remarkable ROIs and builds award-winning websites for clients using the Adobe® Digital Marketing Suite, and Adobe Creative Suite® 5 software

Adobe Solutions Used By HeBS Digital Professionals
HeBS Digital is a proud user of Adobe products and solutions. We rely on Adobe to bring best of breed technologies to the hospitality industry to help meet the needs of the hotel, resort, and casino.

• Adobe Creative Suit Design Premium Edition
• Adobe Photoshop 
• Adobe Illustrator
• Adobe Flash Professional
• Adobe SiteCatalyst
• Adobe SearchCenter+
• Adobe ReportBuilder 
• Adobe Survey
• Adobe Test&Target

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