HeBS' award-winning website design and hotel Internet marketing services, focused on driving revenue through the direct online channel, proved overwhelmingly successful during a very difficult year for most hoteliers.
Below is a case study HeBS completed to demonstrate how holding every spent dollar fully accountable with analytics, not experimenting with unproven advertising platforms, enhancing and optimizing the hotel website, and very carefully targeting the right customer segments, resulted in 2237% return on investment (ROI) for HeBS clients in 2011 i.e. for every $1 our clients invested with us, we made them $23.37.
Hospitality eBusiness Strategies (HeBS) 2010 ROI and ROAS Results for Full Service Clients*:
- Return on Ad Spend (ROAS): 3088% ($30.88 : $1)
- Total Return on Investment (ROI) 2237% ($22.37 : $1)
For every $1.00 our clients invested with us, we made them $23.37.
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*Full Service Defined as Website Design, SEO and Online Marketing